Karolina Dziewierz
kdziewierz@equativ.com
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Last Month
Supply targeting
Published April 7th, 2025 by Karolina Dziewierz
Overview With supply targeting, you can target specific publishers, domains, and apps. This helps to ensure the ads are displayed on platforms that align with your brand's target audience. When configuring supply criteria, start with the publishers. The domains and apps available for selection are filtered based on general targeting criteria and the
Monthly Product Update Maestro: June 2025
Published July 16th, 2025 by Karolina Dziewierz
Custom Seller Name for DV360 and The Trade Desk You can now define a custom seller name for your deals synced from Maestro to Google DV360 and The Trade Desk. This new option gives you greater control over how your deals are presented in those DSPs, enhancing buyer perception, inventory positioning, and branding. Documentation: Create deals Suppl
SSAI stream protection
Published August 7th, 2025 by Karolina Dziewierz
Overview This document explains how to protect SSAI live and VoD content streams using token authentication and DRM. It also covers implementation details for FairPlay (HLS) and CENC (DASH) encryption. Content protection There are two main ways to protect the source stream: Token authentication of the manifest URL. Encryption (DRM) of the video and
Keep track of deals
Published April 24th, 2025 by Karolina Dziewierz
Overview You can monitor deals to track their performance and ensure optimal outcomes, simplifying the management and optimization of your campaigns. This can be achieved through the following methods: Monitor deals with the Deals list: view and filter deals based on various criteria, track KPIs like impressions and clicks, and quickly assess the st
Get inventory insights
Published April 18th, 2025 by Karolina Dziewierz
Overview Inventory Insights provides insights into the availabilities and median CPM in the past for the selected criteria. All charts are updated in real time, as you select your criteria in the Targeting and Supply sections. For more information, see Set targeting criteria . Access To access Inventory Insights, select Media Planning from the nav
Monthly Product Update Maestro: September 2025
Published October 7th, 2025 by Karolina Dziewierz
Live Stream and AVOD Targeting Your browser does not support HTML5 video. You can now choose whether your campaigns and deals include or exclude live video. Ads can run during live, real-time events such as sports or concerts, or only in recorded, on-demand videos with ad breaks before, during, or after content. Documentation: Report metrics | Repor
Configure channels and streams
Published August 20th, 2025 by Karolina Dziewierz
Overview This guide explains how to create and manage VoD or live channels in Serverside.ai, including adding a source, configuring encoding and ad settings, and enabling playback with ad insertion. 1. Create new channel Go to your channel page and click on the Add Channel button. 2. Configure general settings Decide whether the channel you want to
Monthly Product Update Maestro: November 2025
Published December 10th, 2025 by Karolina Dziewierz
The new Ahead delivery mode The new Ahead delivery mode front-loads delivery, spending more at the beginning of the campaign and gradually tapering off to ensure full budget utilization while adapting to traffic fluctuations. It helps prevent underspending in situations with uncertain inventory or late-stage competition. Documentation: Create and ma
Reports: overview
Published August 22nd, 2025 by Karolina Dziewierz
Overview Every Serverside.ai setup includes a set of built-in reports, which are described in this document. To create additional reports, reach out to our Professional Services team for assistance. Key concepts: systems and reports Before using the Reports API, it is important to understand the concepts of systems and reports and how they relate to
Sync cookies in server to server integrations
Published June 4th, 2025 by Karolina Dziewierz
Overview In programmatic advertising, buyers need to rely on user identification for many purposes. If Equativ is integrated client side, Equativ has direct access to the website through the Equativ ad tags implemented there. In this case, user identification works seamlessly. If Equativ is integrated server side, user identification is not availa
Channels: overview
Published August 21st, 2025 by Karolina Dziewierz
A channel is a video stream into which adverts are automatically inserted by the Serverside.ai system. Adverts can originate from various sources (for example, SpotX, FreeWheel, or Google), and the source must be specified as part of the channel. The default source is SpotX. Before using the Channels API, make sure you know which ad source will be u
Build reports with Instant Report Builder
Published May 8th, 2025 by Karolina Dziewierz
Overview With Instant Report Builder, you can retrieve detailed statistics either as a one-time report or a scheduled report. It also provides an instant preview of the data for the first 24 hours of the selected report period. The data in Instant Report Builder is typically refreshed every 6 to 10 hours. If the financial metrics, such as revenue nu
Supply Path Optimization (SPO) targeting
Published June 11th, 2025 by Karolina Dziewierz
Overview Supply Path Optimization (SPO) is a set of methods that help programmatic media buyers decide which ad tech platforms to use when buying ad space. In Equativ, SPO targeting lets buyers focus on ad inventory that comes through the most transparent paths between publishers and advertisers, giving them better control over the supply chains inv
GET Ad API integration
Published May 21st, 2025 by Karolina Dziewierz
Overview This article describes Equativ’s GET Ad API, which is based on the HTTP GET method, mainly used for in-stream video and in Connected TV environments. Note that the HTTP POST method is the preferred method for any HTTP POST compatible integration. See POST Ad API integration: usage and POST Ad API integration: parameter reference for more de
Set up and manage client-side header bidding
Published May 30th, 2025 by Karolina Dziewierz
About this article This article explains the prebid.js setup in Equativ’s user interface. The setup of Equativ as a bidder on the client side (publisher's website) is explained in Supply inventory with prebid.js header bidding . Read Supply inventory with Prebid server for the setup of Prebid Server in Equativ’s UI. Activation Using Equativ as a de
Analyze report data with Instant Insights
Published May 8th, 2025 by Karolina Dziewierz
Overview Instant Insights is a real-time reporting tool that delivers data output as you compose your query. Data is typically refreshed every 10 minutes. While minor initial inaccuracies might occur, the system continuously recalculates to ensure that any data older than 5 hours is fully accurate. If the financial metrics, such as revenue numbers
Explore client portal resources
Published June 16th, 2025 by Karolina Dziewierz
Overview Equativ's client portal is your single entry point to access all of Equativ's help resources, tools, and means of communication. This article provides an overview of the key resources and essential information you will regularly need when using the client portal. Access To access Equativ's client portal, log in to the Maestro platform and
PauseLiveTV
Published August 18th, 2025 by Karolina Dziewierz
Overview This document provides a detailed explanation of the PauseLiveTV feature, including its purpose, usage, and configuration. This feature complements Playlist size for live and shares some of its requirements. PauseLiveTV requires both backend configuration and a playback request parameter. Ad replacement behavior When the absolute playlist
Cookieless and mobile ID-less traffic targeting
Published June 11th, 2025 by Karolina Dziewierz
Overview With cookieless and mobile ID-less traffic targeting, you can target inventory without cookie-based user IDs or mobile IDs, enhancing targeting accuracy and campaign effectiveness in privacy-first environments. Dedicated report dimensions for cookieless and mobile ID-less traffic are "Cookieless targeting" and "Browser". For more informatio
Create private auction and preferred deal (new workflow)
Published May 23rd, 2025 by Karolina Dziewierz
About private auctions and preferred deals Private auctions and preferred deals are agreements between publishers and buyers that are set up on the supply side (Equativ) and the demand side (DSP) and are identified through a unique identifier. Private auctions are for a limited set of buyers where eligible impressions are purchased via first-price
Create line item: creatives
Published April 29th, 2025 by Karolina Dziewierz
Overview A creative is the visual or audio element of an ad, such as a banner, video, or audio clip, that users directly see or hear. You can add creatives in Display, Video, or Native formats to your campaign’s line items. Depending on the format, creatives can either be uploaded from your computer or added using a third-party tag. The Activation
Introduction to Monthly Product Updates
Published July 16th, 2025 by Karolina Dziewierz
Equativ's Monthly Product Updates are summaries of all product releases from the previous month, published on this documentation portal. Each update includes: The name of the released feature A short screen recording for illustration, if applicable A brief description of the feature Links to documentation or other relevant resources Once publ
Manage deals with the API
Published May 5th, 2025 by Karolina Dziewierz
Overview With the Auction Package API, developers can automate the creation, editing, updating, and pausing of deals. Swagger UI You can use the Swagger UI to explore and test the API endpoints interactively. Authentication The authentication workflow involves Equativ’s authentication provider (Auth0) and Equativ’s own Maestro user API. Required in
Manage campaigns with the API
Published May 5th, 2025 by Karolina Dziewierz
Overview With the Activation API, developers can create, update and manage the resources of the Activation module: advertisers, campaigns, line items, creatives, and budgets. The API adheres to the JSON API specification for consistency and ease of integration. Authentication The authentication workflow involves Equativ’s authentication provider
Tagging guide: implementation
Published May 20th, 2025 by Karolina Dziewierz
Overview This article describes implementation examples of Equativ ad tags for both OneCall and Standard call implementations. OneCall tagging with HTTP POST request method With OneCall tagging, you can call all the formats of a given page in a single call, rather than each format separately. OneCall tags use the HTTP POST request method rather th
Link and exclude direct insertions
Published June 4th, 2025 by Karolina Dziewierz
Insertion links With insertion links, you can ensure that creatives from multiple insertions always appear together on the page. When the page loads, either all linked insertions will be displayed on the page's formats or no linked insertion at all. Insertion links require OneCall ad requests. For more information about OneCall, see One call and Sta
Set up Video Ad Exchange: authorized partners
Published May 28th, 2025 by Karolina Dziewierz
This article aims at providing information on Equativ’s authorized partners within the VEX product. Equativ is bound by European privacy and data protection laws which require certain mechanisms to be in place whenever an international data transfer occurs. At this time, the following partners are covered by a legal transfer mechanism, in complianc
Create deals
Published April 21st, 2025 by Karolina Dziewierz
Overview Once you've configured the targeting settings for your upcoming deal in the Media Planning module, click Create a deal to move forward with the next steps in the deal creation process. These include configuring the deal settings, such as the deal name, start and end dates, and buyer seat; setting up the pricing details to define how the de
Tagging guide: advanced operations
Published May 16th, 2025 by Karolina Dziewierz
Overview This article describes extra features you can use for Equativ ad tags. Refreshing ads To refresh ads, use the sas.refresh([formatId], [options]) method. sas.refresh([formatId]) / sas.refresh([tagId]) When using sas.refresh, the following rules apply for the formatId: the formatId can be integer, string or array if no formatId is specifie
VAST tracking: client-side tracking SDK
Published August 18th, 2025 by Karolina Dziewierz
In addition to server-side tracking and beaconing, Serverside.ai also provides a dedicated SDK. For more information, see Media Melon Player SDK with Nowtilus SSAI.
Live: DASH and HLS
Published August 12th, 2025 by Karolina Dziewierz
Overview This document explains how to retrieve live streaming manifests for DASH and HLS from Serverside.ai. Each request requires a dedicated API key, and the manifests enable video playback and support SSAI dynamic ad insertion. DASH live manifest Request GET https://mydomain.com/dash/view/:channelId Retrieves the DASH live manifest URL for a gi
Ad-marker specification: SSAI VoD - AdCuePoints
Published August 5th, 2025 by Karolina Dziewierz
Overview This document describes how to define ad cue points within an mRSS playlist for SSAI in live and VoD content. Ad CuePoint within a mRSS playlist The following example displays how ad cue points are structured within an mRSS playlist. <ad:cuepoints> <cuepoint id="adpod-1"> <splicetime>0</splicetime> <maxcount>1&
Channels: detailed analysis errors
Published August 21st, 2025 by Karolina Dziewierz
Overview This document describes the detailed error messages included in 500 Server Errors returned by the analyzer. It covers general errors, stream format errors, and HLS or DASH-specific errors. Analysis error formats General errors General errors appear as strings inside the data array field. { "type": "ERR_INVALID_MANIFEST", "code": 500, "messa
Server-to-server requests and SSAI configuration
Published August 19th, 2025 by Karolina Dziewierz
Overview Serverside.ai enables integration with both certified third-party ad servers and your own ad server through a generic connector, supporting server-to-server ad requests, SSAI inventory management, and advanced audience targeting. This documents provides the requirements, structure, and parameter configuration needed to maximize ad delivery
Create line item: Inventory Insights
Published April 28th, 2025 by Karolina Dziewierz
The Inventory Insights offer a detailed view of available inventory and historical CPM data based on your targeting and supply criteria. They present the data in clear, interactive charts for easier analysis. For more information, see Get inventory insights .
VoD: DASH and HLS
Published August 13th, 2025 by Karolina Dziewierz
Overview This document explains how to retrieve VoD DASH and HLS manifests from Serverside.ai using MRSS playlists. It also describes the required request parameters and headers, and includes information about ad cue points embedded in the stream. DASH VoD manifest Request POST https://mydomain.com/ad-aggregation-service/mrss/channel/:channelId Retr
Timeshift and startover for live
Published August 18th, 2025 by Karolina Dziewierz
Overview This document provides a detailed explanation of the Timeshift and Startover features, including their purpose, usage, and configuration. Timeshift playback with ad replacement Serverside.ai requests the playlist and manifest from the source and stores them in the channel cache for the configured period. This includes both content segment r
Set targeting criteria
Published April 18th, 2025 by Karolina Dziewierz
Overview You can set the criteria for your upcoming campaign in the Targeting and Supply sections. Additionally, you can configure a site list, which defines where ads are allowed to appear or where they must be blocked. Access To access targeting, select Media Planning from the navigation menu. The targeting options will appear in the Targeting p
Service quality
Published August 25th, 2025 by Karolina Dziewierz
Overview The Nowtilus team responsible for Serverside.ai is committed to ensuring exceptional system stability and security. To provide the highest quality, we apply industry-standard measures across all key areas, including Monitoring, Logging, Security, Privacy and data protection, and Customizability. Monitoring System monitoring With our SOC 2-
SSAI authentication
Published August 12th, 2025 by Karolina Dziewierz
Overview This document describes how to access protected SSAI endpoints and lists the device platforms and players supported for SSAI-enabled streams. For each SSAI-enabled stream (VoD endpoint or live channel), a dedicated API key is generated. This key is required for every playback request and must be included in the URL as the api-key parameter.
Files
Published August 25th, 2025 by Karolina Dziewierz
Digital Program Insertion Cueing Message for Cable (SCTE 35)
Create line item: third-party measurement codes
Published April 30th, 2025 by Karolina Dziewierz
Overview To track key events such as impressions, viewability, and other metrics in third-party systems, you can add third-party measurement JavaScript code or URLs. The following table outlines the supported third-party measurement types for each creative format and creation method. Creative JavaScript URL Display creatives, created using "Upload f
Create line item: macros
Published April 30th, 2025 by Karolina Dziewierz
Overview In the Activation module, you can use macros in third-party creative tags, that is, display and VAST video tags, and in third-party measurement tags. Once the given ad is delivered or clicked, these macros are replaced by the actual values of the given ad opportunity. For example, the {gdpr} macro is replaced by either 0 or 1, indicating if
Create programmatic guaranteed deal for header bidding
Published May 28th, 2025 by Karolina Dziewierz
Overview Header Bidding with prebid.js allows you to connect Equativ as a bidder to the prebid.js wrapper in the header of the page while using your primary ad server (Google Ad Manager, Xandr, etc.) to display either Equativ's winner ad, a winning ad from another SSP (bidder), a direct campaign or another RTB ad. This type of usage is what Equativ
DMP integration
Published August 19th, 2025 by Karolina Dziewierz
Overview This document provides an overview of integrating Serverside.ai with a customer’s Data Management Platform (DMP). DMP integration Serverside.ai can seamlessly integrate with your customer's DMP to access enriched user data, thereby enhancing the overall advertising experience. Preconditions Before integrating with a DMP, ensure the follow
Analyze data with Instant Insights
Published June 3rd, 2025 by Karolina Dziewierz
Overview Instant Insights is a reporting tool with data output in real time, as you compose your query. The data freshness is approx. 10 minutes, with some initial inaccuracies that may occur; however, continuous recalculations in Instant Insights make sure that any data older than 5 hours is 100% accurate. If the financial metrics, such as revenue
Monthly Product Update Maestro: July 2025
Published August 7th, 2025 by Karolina Dziewierz
Carbon compensation Your browser does not support HTML5 video. You can now support high-quality carbon removal projects, such as reforestation or biochar, by adding a €0.05 (or local currency equivalent) contribution per deal. Simply enable the Carbon compensation toggle to help neutralize your ad’s emissions and drive lasting climate impact. Docume
Playlist size for live
Published August 18th, 2025 by Karolina Dziewierz
Overview This document provides a detailed explanation of the Playlist size (also known as DVR window) feature, including its purpose, usage, and configuration. This feature can be used either as a complement to Timeshift and startover for live or as a standalone option. Playlist creation Serverside.ai creates a dedicated playlist for each session o
Optimize line items
Published July 28th, 2025 by Karolina Dziewierz
Overview The Performance page provides performance data based on the supply and inventory criteria set in the line item targeting. It presents this data as graphs and tables, letting users monitor metrics in real time, compare performance across those criteria, and make optimizations without leaving the line item page. The following metrics are ava
Get started with activation
Published April 25th, 2025 by Karolina Dziewierz
Overview The Activation module is an end-to-end buying solution that extends the capabilities of Maestro to provide a single platform for Equativ premium inventory curation and trading. It lets you manage advertisers, deliver campaigns, organize line items and creatives, and monitor performance in real time. With the Activation module, you get acces
VAST tracking: Live - HLS
Published August 13th, 2025 by Karolina Dziewierz
Overview This guide explains client-side VAST tracking for live HLS streams using Serverside.ai. It covers two methods based on player capabilities, including how to fetch manifests, detect ads, retrieve VAST data, and send tracking beacons. As with VAST tracking: Live - DASH , the HLS workflow follows five key steps to fully implement client-side
Create and manage campaigns
Published April 25th, 2025 by Karolina Dziewierz
Overview Once you've created an advertiser, you can launch a campaign. This guide walks you through setting up a campaign, choosing budgets, selecting delivery modes, and applying delivery capping. It also includes examples to show how different settings affect delivery, helping you make the most of your budget. Campaigns automatically use Supply Pa
Geolocation targeting
Published April 7th, 2025 by Karolina Dziewierz
Overview Geolocation enables ads to be shown to users based on their physical location. You can define targeting criteria manually or import a list of postal codes. Equativ relies on data from third-party providers to support geolocation targeting. Access To access geolocation targeting, select Media Planning from the navigation menu. The geolocatio
Open RTB API integration: bid response specification
Published May 20th, 2025 by Karolina Dziewierz
Overview Equativ provides an OpenRTB API for suppliers which is able to receive OpenRTB bid requests. Equativ then runs an auction for each request so Equativ’s demand partners can bid on the opportunity. This guide contains the bid response specification. BidResponse object OpenRTB field Data type Description cur STRING The bid currency using ISO-4
Create users
Published April 17th, 2025 by Karolina Dziewierz
Overview A user can perform various tasks in the platform depending on their assigned role, such as viewing or booking deals and managing other users. The first user is assigned the Administrator role when Equativ sets up a Maestro company. This user can then create new user accounts and associate them with the company. For more information, see Get
Create and manage advertisers
Published April 25th, 2025 by Karolina Dziewierz
Overview To start using the Activation module, you first need to create an advertiser, that is, a client or brand on whose behalf ads will be served. Once the advertiser is created, you can create campaigns and line items, and add creatives. Access From the navigation menu, select Advertisers to create a new advertiser, or Campaigns if you already h
Monthly Product Update EMP: October 2025
Published November 18th, 2025 by Karolina Dziewierz
New deal creation workflow Your browser does not support HTML5 video. A new workflow for Private and Preferred Deals is now available to a group of beta-testers. It offers an entirely new design, enhanced user experience and additional targeting criteria. The workflow lets you go back to the previous workflow at any time by clicking on the "Use lega
Questionnaire
Published August 25th, 2025 by Karolina Dziewierz
Overview The following questions are intended to help stakeholders involved in an SSAI setup define all requirements and successfully launch an ad-insertion deployment with Nowtilus. While not all questions directly impact the technical feasibility of server-side ad insertion, they are relevant for understanding and adapting the underlying over-the-
Site list targeting
Published April 7th, 2025 by Karolina Dziewierz
Overview A site list consists of a selected collection of domains and apps that you can either include, indicating where ads will be displayed, or exclude, specifying where ads won't appear. This grants you greater control over the environments in which your ads are placed, optimizing campaign performance and ensuring brand safety. The Site lists da
Request SSAI-enabled stream
Published August 5th, 2025 by Karolina Dziewierz
Overview This document explains the schema and parameters of the HLS live manifest URL used for server-side ad insertion. The URL contains placeholders that must be replaced with the appropriate values for each request. HLS live manifest URL The manifest URL and its parameters use the following schema: https://$DOMAIN/hls/$CHAN_ID/master.m3u8?api-ke
Create direct insertion: additional options
Published June 5th, 2025 by Karolina Dziewierz
Insertion list options The insertion list shows the insertions of a given campaign in your network with various KPIs. The following options are available: Filters (read "Time column" below to learn how to use these filters with the Time column) All - all insertions, regardless of their start/end date/time Upcoming - insertions with start date/time
Keep track of line items
Published June 9th, 2025 by Karolina Dziewierz
Overview You can monitor line items to track their performance and ensure optimal outcomes. This can be achieved through the following methods: Monitor line items with the Line items list: view and filter line items based on various criteria, and track KPIs. Monitor line item s with Instant Insights : gain detailed, data-driven insights into line it
Supply inventory with prebid.js header bidding (legacy adapter)
Published June 2nd, 2025 by Karolina Dziewierz
Overview This document outlines the features and client-side setup of Equativ as a bidder in prebid,js, using Equativ's legacy prebid.js adapter. Using the legacy adapter is not recommended for new implementations. Use the new prebid.js adapter instead. For more information about the setup in Equativ's Monetization platform, see Set up and manage cl
Create line item: targeting
Published April 25th, 2025 by Karolina Dziewierz
Targeting lets you define specific criteria for your ads to reach the right audience, on the right platforms, and in the right contexts. This helps optimize ad performance. You can set up the following targeting criteria: Targeting: in the Targeting section, you can define criteria that control the audience, placement, and delivery of your ads. This
Live stream and AVOD targeting
Published September 1st, 2025 by Karolina Dziewierz
Overview Live stream and AVOD targeting lets you choose to include or exclude live or on demand video content in your campaigns and deals. The options are defined as follows: Live stream: displays ads only during live, real-time videos such as sports, concerts, or broadcasts. AVOD (Advertising-Based Video On Demand): displays ads only on recorded or
Connected TV (CTV) targeting
Published April 15th, 2025 by Karolina Dziewierz
Overview Connected TV (CTV) targeting allows you to target specific inventory to reach only CTV campaigns. Access To access Connected TV (CTV) targeting, select Media Planning from the navigation menu. The CTV targeting options will appear at the top of the Targeting section. You can also access supply targeting directly from the line item page. For
Tagging guide: get started
Published May 22nd, 2025 by Karolina Dziewierz
Overview This guide is addressed to web developers. It describes the available ad tag types available in Equativ’s Monetization Platform (EMP) as well as the main functions and options to configure the tagging. Ad tags Generate ad tags For instructions on generating ad tags, see the "Ad tags" section in the Create placements article. Ad tag types
Ad-marker specification
Published August 7th, 2025 by Karolina Dziewierz
Overview This document explains how Serverside.ai uses SCTE-104 and SCTE-35 signals to manage ad breaks and enable dynamic ad insertion in live and VoD streams. SCTE signals for dynamic ad insertion SCTE-104 information is injected into an SDI signal during the playout of a TV program or live event. It marks cue-out and cue-in points to create room
Requirements for inline video creatives
Published August 20th, 2025 by Karolina Dziewierz
Overview This document outlines the technical and general requirements for inline video creatives, including video and audio specifications. General requirements The following are the general requirements for inline video creatives: The container format must be mp4 (ISO/IEC 14496-14). The video duration should be 5, 10, 15, 20, 25, 30, or 60 second
Welcome to Serverside.ai
Published August 5th, 2025 by Karolina Dziewierz
If you want to monetize your valuable digital video content, you are in the right place. Serverside.ai is a server-side ad insertion cloud service for video platforms that can be used for linear, live event, and video on demand streaming across connected devices. It gives video platforms the flexibility to deliver monetized, ad-supported programming
Reporting API: metric reference
Published May 16th, 2025 by Karolina Dziewierz
Overview This document lists the metrics supported by the reporting API of Equativ's Monetization platform. Metric reference In the following table, each row contains the Metric name, Metric use case, and the Metric definition. For more information about use cases, see Reporting API: get started. Metric name Metric use case* Metric definition Ad a,
Reporting API: dimension reference
Published May 16th, 2025 by Karolina Dziewierz
Overview This document lists the dimensions supported by the reporting API of Equativ's Monetization platform. Dimension reference In the following table, each row contains the Dimension name, Dimension use case, and the Dimension definition. For more information about use cases, see Reporting API: get started. Dimension name Dimension use case* Di
Channels: VoD
Published August 21st, 2025 by Karolina Dziewierz
Overview VoD channels require additional parameters and an mRSS playlist to be created before they can be viewed. This document provides guidance on setting up VoD channels and creating or updating playlists. mRSS feed creation and update POST mRSS POST https://mydomain.com/ad-aggregation-service/mrss/channel/:id Path parameters Field Type Descript
Get started with targeting criteria
Published April 7th, 2025 by Karolina Dziewierz
Overview Targeting allows you to specify the requirements of your future campaign, aiming at publishers that provide ad opportunities aligning with those specifications. Access To access targeting, select Media Planning from the navigation menu. The targeting criteria will appear in the Targeting section. The supply targeting criteria will appear i
Ad conditioning and asset management
Published August 21st, 2025 by Karolina Dziewierz
Overview This guide explains how Serverside.ai conditions ads, manages assets, and handles encoding and delivery for VoD and live channels. Ad conditioning Serverside.ai offers pre-integrated media services for ad conditioning and provides built-in workflows to encode, package, and deliver video creatives and content assets. Channel format specifica
Encoding specification
Published August 7th, 2025 by Karolina Dziewierz
Overview This document defines the encoding specifications for SSAI Live and VoD content, including video, audio, and rendition settings. It ensures compatibility, smooth playback, and optimal quality across devices and network conditions. General requirements The following encoding specifications apply to SSAI live and VoD content, unless otherwise
Metrics and bid statuses
Published May 5th, 2025 by Karolina Dziewierz
Overview This article summarizes the metrics and bid statuses available when troubleshooting deals or line items using the Troubleshooting tool. Access Select Troubleshooting from the navigation menu. Metrics The metrics used in the Troubleshooting tool include: Bid Requests: the ad opportunities that were sent as bid requests to the selected sea
Troubleshoot line items
Published May 5th, 2025 by Karolina Dziewierz
Overview The Troubleshooting tool helps identify and resolve issues that might affect line item performance. Its Bid Status chart visually shows, with exact numbers, where ad opportunities exit the auction process. It also provides detailed bid status statistics, offering valuable insights to help resolve issues efficiently. Access To troubleshoot a
Frequently asked questions
Published August 25th, 2025 by Karolina Dziewierz
Overview This document provides questions and answers about Server-Side Ad Insertion (SSAI) and its implementation by Serverside.ai. It is intended to help readers understand the concept, benefits, and key considerations of using SSAI. Questions and answers What is Server-Side Ad Insertion (SSAI)? Server-Side Ad Insertion (SSAI) is a process used t
Close cases
Published August 25th, 2025 by Karolina Dziewierz
Overview This section explains when and why a support case might be closed. Conditions for case closure Typically, a case is closed when you and the support specialist agree that a resolution has been reached, or when: The issue is determined not to be caused by a solution provided by Nowtilus. The case falls outside Nowtilus’ support scope (for exa
Implement ads.txt specification
Published May 28th, 2025 by Karolina Dziewierz
Overview Ads.txt (Authorized Digital Sellers) and its app-ads.txt extension for apps are IAB specifications aiming at eliminating counterfeit and unauthorized inventory. The main goal is to fight against domain or app spoofing: buyers can verify if the seller is legitimate and authorized to sell inventory originating from the publisher website/app.
Audience targeting
Published April 8th, 2025 by Karolina Dziewierz
Overview Audience segments enable you to target your deals to the predefined audiences. It groups users based on criteria such as age, gender, interest in products, shopping habits, and other. These segments are built by the third-party data providers and then integrated with the EBC using a unique user ID stored in an Equativ cookie (web), or a dev
Report metric reference
Published May 28th, 2025 by Karolina Dziewierz
Overview This article provides definitions of the metrics available in Instant Insights and Instant Report Builder. Metrics Metrics in Instant Insights and Instant Report Builder are organized by view (e. g. Programmatic view, as shown in the screenshot below). Consider switching the view if you cannot find a metric. Metric name Metric definition St
Ad format targeting
Published April 7th, 2025 by Karolina Dziewierz
Overview Publishers use ad formats to set the behavior, shape, and size of displayed ads. By configuring ad format targeting, you ensure to reach inventories where the ads match the specified behavior, shape, and size. For more information about creative specifications of the ad formats, see Open RTB creative specs . Access To access ad format targe
Get started with deal management
Published April 24th, 2025 by Karolina Dziewierz
Overview In Maestro, a deal represents a predefined commercial agreement used to facilitate programmatic media transactions. Each deal outlines how inventory will be made available to buyers, under what conditions, and at what price. Deals are essential for enabling curated access to inventory and establishing clear terms between sellers and demand
Welcome to Maestro help center
Published May 9th, 2025 by Karolina Dziewierz
Overview Maestro is a platform that connects media buyers who are looking to purchase advertising space (demand side) with publishers who sell their ad inventory using the Equativ Monetization Platform (supply side). It includes two main modules, that is, Media Planning and Activation, each designed to address different needs on the demand side, an
Submit and manage support cases
Published June 16th, 2025 by Karolina Dziewierz
Overview You can address incidents to Equativ’s Support Team at any time using the client portal. The incident will be stored as a support case with a case number used to reference the case. Access To access Equativ's client portal, log in to the Maestro platform and select the Support tab located at the top right of the page. Alternatively, enter
Request elevated attention
Published August 25th, 2025 by Karolina Dziewierz
Overview This section explains how to escalate a support case if you need additional attention from the support team’s management. Request elevated attention If you need to involve the support specialist’s manager, you can request elevated attention by following these steps: Edit the case. Click the Raise a Case Concern button located on the right.
Create direct insertion: general settings and delivery
Published May 23rd, 2025 by Karolina Dziewierz
Overview In the General settings and Delivery sections of an insertion, you define its general data and the options that determine how it delivers its target(s). General settings Before you start creating an insertion, create an advertiser and a campaign as explained in Create direct insertion: create direct campaign . In the General settings sectio
Retrieve report logs
Published June 3rd, 2025 by Karolina Dziewierz
Access to Equativ logs requires activation - reach out to your contact at Equativ to get access. Overview Equativ's standard reports (generated by the UI or the API) are ready to use and cover most reporting needs. However, you may need to inject raw data from the Equativ platform into your systems for further business analysis or data optimizatio
POST Ad API integration: parameter reference
Published May 21st, 2025 by Karolina Dziewierz
Overview This article describes all parameters and objects of Equativ's HTTP POST Ad API. For general information about Equativ's Ad API, including samples, read POST Ad API integration: usage . First-level parameters These parameters are almost identical for both Generic POST and Onecall POST requests. The only difference is that the output paramet
Monthly Product Update Maestro: March 2025
Published July 16th, 2025 by Karolina Dziewierz
Measure and reduce carbon emissions with GreenPMPs™ We now offer the ability to reduce carbon emissions and improve the efficiency of any PMP. Simply toggle “GreenPMP™” to reduce emissions by removing sites with unnecessarily high emissions. Documentation: Carbon-neutral inventory targeting New metrics added to the Campaigns list We've added two
Packaging specification: DASH
Published August 7th, 2025 by Karolina Dziewierz
Overview This document describes the DASH packaging specifications used for SSAI live and VoD content, unless otherwise specified. DASH requirements The following are the requirements for DASH packaging in SSAI live and VoD content: The container format must be ISOBMFF fragmented MP4 (.m4s) with multiple video segments (MIME-type: video/iso.segment)
Ad server parameters: Freewheel
Published August 19th, 2025 by Karolina Dziewierz
For information on Freewheel ad server parameters, contact Serverside.ai support.
VAST tracking
Published August 13th, 2025 by Karolina Dziewierz
Overview There are two ways to report ad playback: client-side and server-side tracking. While Serverside.ai includes server-side tracking by default and requires no additional setup, it might not be suitable for all use cases. To enable client-side tracking, additional implementation is required in your app or website. VAST standard The IAB (Intera
Manage reports with the API
Published May 5th, 2025 by Karolina Dziewierz
Overview With the Maestro Reporting API, developers can automate a range of reporting tasks, such as creating, updating, or deleting reports, setting up scheduled reports, and more. The Reporting API is asynchronous, meaning it delivers fully processed data rather than real-time or preliminary results. The data returned is final and won't be recalcu
Supply seller defined audiences and contexts
Published May 23rd, 2025 by Karolina Dziewierz
Overview Seller Defined Audiences (SDA) and Seller Defined Context (SDC) are IAB Tech Lab specifications helping publishers in leveraging their first-party data to monetize their audiences/contexts. SDA/SDC work without the need to use ID-based identity solutions, such as third-party cookies or universal ID solutions. Instead, publishers translate
Monthly Product Update Maestro: February 2025
Published July 16th, 2025 by Karolina Dziewierz
Troubleshooting for line items You can now use the Troubleshooting tool also for line items. Go to "Troubleshooting" on the side bar, select the campaign and finally the line item you want to troubleshoot. The provided metrics and bid statuses are identical to the ones used for the troubleshooting of deals. Documentation: Troubleshoot line items
Environment and device targeting
Published April 7th, 2025 by Karolina Dziewierz
Overview You can target environments and devices to control where your ads are displayed. This type of targeting allows you to reach users based on the environments they operate in and the devices they use. For environment targeting, you can choose to target either all inventory or only Open Measurement SDK (OM SDK) inventory. OM SDK is an IAB stand
Create programmatic guaranteed deal
Published June 4th, 2025 by Karolina Dziewierz
Overview Programmatic guaranteed deals have a fixed price and only one buyer. The buyer commits to buy all the impressions, as agreed upon in the deal. With programmatic guaranteed deals, publishers monetize inventory similarly to direct campaign monetization, but rely on programmatic transaction mechanisms. Programmatic guaranteed deals share a pri
Get started with media planning
Published April 18th, 2025 by Karolina Dziewierz
Overview The Media Planning module presents the inventory of publishers using Equativ’s Monetization Platform (SSP) to potential media buyers, including estimates of available ad opportunities. Based on the output of media planning, media buyers can then create deals with optimal settings. Media planning is solely used for inventory discovery, integ
Create private auction and preferred deal (legacy workflow)
Published June 3rd, 2025 by Karolina Dziewierz
This article explains the legacy workflow to create a private auction or preferred deal. A new workflow has been made available to a group of customers – read Create private auction and preferred deal (new workflow) for more details. Overview Deals are agreements between publishers and buyers that are set up on the supply side (Equativ) and the d
Prepare content source: encoding specification
Published August 5th, 2025 by Karolina Dziewierz
Overview This document outlines the encoding specifications that should be used for SSAI live and VoD content, unless otherwise specified. Encoding specification We recommend the following bitrate ladder for live and VoD content. This will ensure a smooth streaming experience and optimal quality on all devices and connection types. SD-profile { "Ver
Buyer/partner seat targeting
Published April 16th, 2025 by Karolina Dziewierz
Overview Buyer/partner seat targeting lets you target specific buyer or partner seats within a DSP, ensuring deals are directed to DSPs with available inventory and enabling more informed decisions-making. Partner seats are accounts that are directly managed by the DSP. By selecting partner seats, you make the deal available through the DSP itself,
Error responses for all routes
Published August 22nd, 2025 by Karolina Dziewierz
Overview This document covers the HTTP error responses that might occur with any route. Responses specific to a particular route are documented in that route’s section. 400 Bad Request The server couldn't understand the request due to invalid syntax. 401 Unauthorized Although the HTTP standard specifies "unauthorized", semantically this response mea
Open RTB API integration: bid request specification
Published May 16th, 2025 by Karolina Dziewierz
Overview Equativ provides an OpenRTB API for suppliers which is able to receive OpenRTB bid requests. Equativ then runs an auction for each request so Equativ’s demand partners can bid on the opportunity. This guide contains the bid request specification (part 1). BidRequest object OpenRTB field Data type Necessity Description acat STRING ARRAY OPTI
Ad server parameters: Equativ / Smart AdServer
Published August 19th, 2025 by Karolina Dziewierz
Overview Use the following example VAST tag to configure your ad requests for integration with Equativ (formerly Smart AdServer). Replace the placeholder values, such as [playerHeight], [playerWidth], or [timestamp] with your dynamic parameters. Example tag https://videoapi.smartadserver.com/ac?siteid=425856&pgid=1403635&fmtid=101815&ab=
Report metrics
Published May 8th, 2025 by Karolina Dziewierz
Overview This article provides definitions for the metrics available in Instant Insights, Instant Report Builder, and in the reporting APIs. Report metrics Columns The list in section “Metric list”, later in this document, contains each metric with the following details: Name: the metric name, mainly named according to the name used in Instant Ins
Create direct insertion: priorities
Published June 2nd, 2025 by Karolina Dziewierz
Overview With insertion priorities you can ensure that important (high CPM) insertions are delivered with priority so that they reach their impression/click etc. targets. How ad selection works When an ad request is sent to Equativ, the following steps are performed to select and deliver the appropriate ad: identify all the insertions which could be
Report dimensions
Published May 8th, 2025 by Karolina Dziewierz
Overview This article provides definitions for the dimensions available in Maestro’s Instant Insights, Instant Report Builder, and Reporting API. Report dimensions Columns The list in section “Dimension list”, later in this document, contains each dimension with the following details: Name: the dimension name, mainly named according to the name used
Monthly Product Update EMP: November 2025
Published December 10th, 2025 by Karolina Dziewierz
Delivery rules: region, state, and city targeting now supported In delivery rules, the geography targeting has been extended to now support also region, state, and city targeting. You can target multiple items, but they must be of the same type. For example, you can target multiple cities, but you cannot target a city and a state. Documentation: Set
Create reports with Instant Report Builder
Published May 16th, 2025 by Karolina Dziewierz
Overview With the Instant Report Builder tool, you can retrieve detailed statistics either as a one-time report or a scheduled report. It also provides an instant preview of the data for the first 24 hours of the selected report period. If the financial metrics, such as revenue numbers shown on the Instant Report Builder, differ from the numbers on
Open RTB creative specs
Published March 10th, 2025 by Karolina Dziewierz
Overview This article lists the creative specifications for the ad formats available to target in the Maestro platform. Adhering to these specifications ensures compliance with platform requirements and allows for efficient integration and optimal performance across placements. Banner types The following table provides an overview of different bann
VAST tracking: VoD - DASH and HLS
Published August 14th, 2025 by Karolina Dziewierz
Overview This document explains how to request and handle DASH and HLS VoD manifests with server-side ad insertion. It covers obtaining the manifest URL, detecting ad playback within the stream, and sending tracking beacons for ad events. DASH VoD 1. Manifest API request (manifest and VAST). To request a VoD manifest, follow steps 1–3 described in V
REST API: overview
Published August 21st, 2025 by Karolina Dziewierz
Overview This document covers the Serverside.ai API, including secure API key management, request rate limits and monitoring, and guidance on limits and exceptions. A basic understanding of APIs, OTT video, and video advertising is assumed. API key All access is protected with a customer-specific API key, initially generated within the Serverside.ai
Create in-stream video insertion
Published May 22nd, 2025 by Karolina Dziewierz
About in-stream video insertions With in-stream video insertions, you can run video ads embedded in video content. For instance, you can display one or multiple pre-roll ads to be played before the video content. Video formats Your service contact at Equativ will enable the in-stream video formats in your network. They are listed under Inventory >
SSAI stream preparation
Published August 7th, 2025 by Karolina Dziewierz
Overview This document outlines the requirements and best practices for preparing HLS and DASH streams for Serverside.ai. Following these standards ensures optimal streaming quality and user experience. General requirements The manifest must satisfy the following requirements: Manifests must be accessible on the public internet via the origin (PULL)
Prefetch API
Published August 20th, 2025 by Karolina Dziewierz
Overview The Serverside.ai prefetch API provides a solution for efficiently delivering ad sources, ensuring they are conditioned and ready for use upon request. This document describes its endpoints, request headers, request bodies, and response codes for retrieving and prefetching ad media for channels. Get ad media for a given channel GET https://
Ad server parameters: Google Ad Manager
Published August 19th, 2025 by Karolina Dziewierz
Overview The client can set certain parameters at a per-session level by including them as URL parameters in the initial session request. This document describes the available query parameters and how they are used to configure ad requests in Google Ad Manager. Query parameters The following table lists the query parameters that can be included in t
Metrics monitoring
Published August 20th, 2025 by Karolina Dziewierz
Serverside.ai provides a set of metrics and measurement points for streaming sessions and ad events, captured in real time. The data is available via REST API, visualized in a dashboard, or can be exported in XLS and CSV formats.
Ad-marker specification: SSAI live - SCTE35
Published August 5th, 2025 by Karolina Dziewierz
Overview This document describes the SCTE-35 marker requirements for ad insertion in live and VoD content. SCTE-35 marker requirements For accurate ad insertion or replacement, the type and timing of the SCTE-35 marker are critical and must meet the following requirements: The signal must follow the SCTE-35 specification. For more information, se
Case processing
Published August 25th, 2025 by Karolina Dziewierz
Overview This section explains how to track and manage your support cases in the Client Portal. You will learn how to view your cases, communicate with the Support Team, understand case priorities, and provide any additional information needed to help resolve your issues. Tracking tickets To track your tickets and view or reply to new comments from
Protection against invalid traffic
Published February 26th, 2025 by Karolina Dziewierz
Overview Equativ prevents invalid traffic (IVT) using HUMAN Security’s advanced detection technology, scanning all traffic pre-bid to filter out bots and fraud. This article explores invalid traffic (IVT) and details how Equativ addresses it. Access Invalid traffic detection is automatically enabled on all programmatic campaigns running through Eq
Addressable TV targeting
Published April 14th, 2025 by Karolina Dziewierz
Overview Addressable TV is a specific form of in-stream video advertising for internet-connected TV sets that offer video on demand. Access To access addressable TV targeting, select Media Planning from the navigation menu. The addressable TV targeting options will appear in the Advanced TV section of the Targeting panel. You can also access addres
Get started with user administration
Published April 17th, 2025 by Karolina Dziewierz
Overview User management is based on three core elements: companies, users, and user roles. These elements define the structure and permissions within the platform, ensuring each user has access to the resources and functions they need based on their role and company association. This article provides information about each of these elements and how
Send IRIS_ID
Published May 21st, 2025 by Karolina Dziewierz
Overview IRIS․TV provides a video data platform where it assigns a persistent, unique video identifier, called IRIS_ID, to any video ingested into the IRIS․TV platform. The characteristics of the video (and additional enriched data) are attached to this IRIS_ID. Publishers pass the IRIS_ID to the programmatic chain and SSPs and DSPs can retrieve th
Set up Video Ad Exchange: get started
Published May 28th, 2025 by Karolina Dziewierz
Overview With Equativ’s Video Ad Exchange (VEX) offer, a publisher can integrate third party SSPs with whom the publisher has a direct contract - the terms and conditions are negotiated directly between the publisher and the third party SSP. The integration is done simply by adding a VAST ad tag (a URL which calls a VAST ad). The Video Ad Exchange o
Submit cases
Published August 22nd, 2025 by Karolina Dziewierz
Overview You can report incidents to the Support Team at any time using the Client Portal. Each incident is stored as a support case and assigned a unique case number for reference. This guide explains how to create a support case in the Client Portal. By following these steps, you can submit your issue or request, provide all necessary details, an
Semantic and performance targeting
Published April 11th, 2025 by Karolina Dziewierz
Overview Semantic segments are sets of categories based on page-level semantic meaning of the web content. Equativ uses its in-house cutting edge solution based on artificial intelligence and deep learning technology to classify its natively integrated web inventory and build semantic segments, which enable you to set targeting based on the true mea
Domain category targeting
Published April 14th, 2025 by Karolina Dziewierz
Overview With domain category targeting, you can target media properties that best match your audiences' affinities. Domain category targeting relies on Equativ’s in-house proprietary categorization of domains and apps into segments. The segments are organized in a three-level hierarchy, that is Universe > Type > Segment. For more information
Create out-stream video insertion
Published May 21st, 2025 by Karolina Dziewierz
Overview Equativ's out-stream video solution allows you to create, deliver and report VAST video campaigns on websites of virtually any type, integrating seamlessly into the rest of your content. Unlike in-stream video, the out-stream video solution can be used independently from video content on the page - any non-video format can be used (medium r
Reports: API routes
Published August 22nd, 2025 by Karolina Dziewierz
Overview This document describes the Serverside.ai API routes for accessing systems and reports. Systems: GET systems GET https://mydomain.com/api/v2/systems This API route lists all your systems. Each system has a unique ID, which is required when listing or querying reports. Path parameters Field Type Description x-api-key string Your Serverside.a
Ad media: CDN integration
Published August 20th, 2025 by Karolina Dziewierz
Overview This document outlines the specifications for delivering ad media via CDN using MPEG-DASH, HLS, and MPEG-DASH for HbbTV. MPEG-DASH The following are the requirements for MPEG-DASH CDN integration: The container format must be ISOBMFF fMP4 .m4s (MIME-type: video/iso.segment) with multiple video segments. The filename extension must be .mpd.
Prepare content source: packaging specification
Published August 5th, 2025 by Karolina Dziewierz
Overview This document outlines the packaging specifications that should be used for SSAI live and VoD content, unless otherwise specified. MPEG-DASH requirements The following are the requirements for MPEG-DASH packaging for SSAI live and VoD content: The container format must be ISOBMFF fMP4 .m4s (MIME-type: video/iso.segment) with multiple video
Create direct insertion: create direct campaign
Published June 2nd, 2025 by Karolina Dziewierz
Overview Campaign management is organized in a three-level structure: Advertiser - the client (brand) whose ads are served Campaign - typically represents an advertised product; a campaign consists of one or multiple insertions Insertion - includes one or multiple creatives as well as all the delivery settings (time frame, placements, targeting etc.
Prepare content source: source stream requirements
Published August 5th, 2025 by Karolina Dziewierz
Overview The Serverside.ai service adheres to industry standards to ensure optimal streaming performance. This document outlines the required specifications for source streams and content creation. VoD and live manifest requirements The VoD or live manifest must meet the following requirements: The manifest (.m3u8 for HLS or .mpd for MPEG-DASH) must
Create meta-deals
Published April 23rd, 2025 by Karolina Dziewierz
Overview A meta-deal functions as a "parent" deal that aggregates multiple "child" deals, allowing for simplified targeting and management. Like any other deal, a meta-deal has its own deal ID. Instead of targeting each individual child deal separately in DSPs, you can use the single meta-deal ID to target all associated deals at once. Meta-deals
Feature list
Published August 5th, 2025 by Karolina Dziewierz
Serverside.ai supports the following features: Create, update, and delete an SSAI channel endpoint for live linear and VoD. Connect to your existing ad server or SSP. Configure a dynamic ad slate (live only). Insert pre-roll ad breaks for live linear. Insert mid-roll ad breaks for live linear (via SCTE-35). Insert pre-roll, mid-roll, and post-roll a
Content metadata targeting
Published April 15th, 2025 by Karolina Dziewierz
Overview Content metadata, mainly relevant to Connected TV (CTV) environments, describe the content in which impression opportunities are available. It involves using specific information about content to deliver targeted ads. Access To access content metadata targeting, select Media Planning from the navigation menu. The content metadata targeting
Channels: API routes
Published August 21st, 2025 by Karolina Dziewierz
Overview This document describes the channels API, which provides endpoints to create, retrieve, update, enable, and delete streaming channels in the Serverside.ai platform. It also outlines the full channel JSON schema and the required fields for channel configuration. Channels: GET schema GET https://mydomain.com/api/v2/channels/schema Returns th
Work with deals
Published April 22nd, 2025 by Karolina Dziewierz
Overview Deals can be managed using a variety of actions, each designed to give you full control over your deal configurations. These actions enable you to modify deal settings, duplicate deals, delete them, or review their history. Specifically, you can: Edit: adjust the settings of a deal to meet your needs. Copy: create a new deal by duplicati
Create Serverside.ai account
Published August 5th, 2025 by Karolina Dziewierz
Reach out to your contact at Equativ for registration instructions.
Monthly Product Update EMP: June 2025
Published July 17th, 2025 by Karolina Dziewierz
Advertiser creative workflow The new advertiser creative workflow is now available. You can create, edit and manage the creatives of an advertiser across insertions, increasing operational efficiency in your everyday work. Documentation: Add and manage advertiser creatives New targeting criteria for video content metadata in insertions In insert
Troubleshoot deals
Published April 24th, 2025 by Karolina Dziewierz
Overview The Troubleshooting tool helps identify and resolve issues that might affect deal performance. Its Bid status chart visually represents, with numbers, the stages at which ad opportunities exit the auction process. Additionally, it offers detailed statistics on the bid status, providing valuable insights that are crucial for resolving issues
Keep track of campaigns
Published June 9th, 2025 by Karolina Dziewierz
Overview You can monitor campaigns to track their performance and ensure optimal outcomes. This can be achieved through the following methods: Monitor campaigns with the Campaigns list: view and filter campaigns based on various criteria, track KPIs, and monitor the delivery data. Monitor campaign s with Instant Insights : gain detailed, data-driven
Monthly Product Update Maestro: October 2025
Published November 18th, 2025 by Karolina Dziewierz
Encrypted Utiq and ID5 identifiers Profile identifiers of the alternative ID (extended ID) providers Utiq and ID5 can now be synced in their encrypted format. Equativ is able to decrypt the IDs internally, using the respective provider's API. Documentation: Sync segments and profiles ZIP code based profile identifiers Profile identifiers can now be
Packaging specification: HLS
Published August 7th, 2025 by Karolina Dziewierz
Overview This document describes the HLS packaging specification used for SSAI live and VoD content, unless otherwise specified. HLS requirements The following are the requirements for HLS packaging in SSAI live and VoD content: A master manifest is required. For HLS, the container format can be .ts (MIME-type: video/mp2t) or .mp4 (Content-Type: v
GVA configuration
Published August 19th, 2025 by Karolina Dziewierz
Overview This document describes the configuration options for the Generic VAST Adapter (GVA), including how parameters, functions, and mappings interact with the ad server to enable proper ad delivery. Template and ad source parameters Section Description mappings The mapping of static values to parameters required by the ad server. functions The f
VAST tracking: Live - DASH
Published August 13th, 2025 by Karolina Dziewierz
Overview This document provides an overview of client-side VAST tracking for Serverside.ai DASH live streams. It explains how to fetch VAST data, track ad playback events, and integrate with the player timeline. The instructions cover both DASH event timeline events and standard HTML5 video element events for comprehensive tracking. DASH live stream
Equativ advertiser and creative policy
Published March 11th, 2025 by Karolina Dziewierz
Overview This Equativ policy describes the digital advertising standards applicable to any advertising agency, demand-side platform, or advertiser using Equativ’s Services. The policy includes prohibited advertiser content with possible exceptions and customizations as well as prohibited creative attributes and creative behavior types. Prohibited
Inventory-specific targeting options
Published April 16th, 2025 by Karolina Dziewierz
Overview The following tables detail the availability of targeting options across different formats and environments. Use them to understand which combinations are supported based on your campaign setup. Targeting options by format This table outlines availability across various ad formats, such as instream video, outstream video, and display. Targ
Create line item: general settings
Published April 25th, 2025 by Karolina Dziewierz
Overview Line items contain budget and bid price information, along with one creative and its targeting criteria. To activate your campaign, you need to create a line item first. A line item must be then linked to a deal. You can associate a deal with a line item in the following ways: Retrieve pre-created deal: select a deal already created in Medi
Alternative ID provider targeting
Published April 14th, 2025 by Karolina Dziewierz
Overview Alternative ID providers have emerged in response to the ongoing deprecation of third-party cookies. These providers offer alternative methods to identify users, using so-called alternative IDs, sometimes also referred to as extended IDs. Maestro supports alternative IDs in two ways: Targeting segments of users identified by an alternative
Monthly product update EMP: February 2025
Published July 17th, 2025 by Karolina Dziewierz
Instant Report Builder: Page Id and Page Name added to Programmatic and Global views In Instant Report Builder, the dimensions Page Id and Page Name are now also available in the Programmatic and Global views. Documentation: Report dimension reference
Set up Video Ad Exchange: setup guide
Published May 28th, 2025 by Karolina Dziewierz
Before you start Before you start using the Video Ad Exchange (VEX) offer, make sure you: sign a direct contract with each third party SSP you intend to integrate sign the contract addendum with Equativ for the use of the Video Ad Exchange offer await activation of the VEX workflow in your network add the new parameter vex to all the ad requests you
Automatic deal syncing with DSPs
Published June 4th, 2025 by Karolina Dziewierz
Overview New deals created in Equativ’s Monetization Platform (EMP) are synchronized automatically with some of Equativ’s partner DSPs. Likewise, updates to parameters in running deals are also synchronized (with some exceptions, as explained below). Synchronization with DV360 The following Equativ deal types are synchronized automatically with DV36
Generic VAST Adapter (GVA)
Published August 19th, 2025 by Karolina Dziewierz
Overview The Generic VAST Adapter (GVA) allows integration with any VAST-serving ad server. This document explains the technical requirements, request and response parameters, and deliverables needed for GVA setup. Generic VAST Adapter (GVA) With the GVA (Generic VAST Adapter), Serverside.ai offers a versatile and efficient solution for seamless int
Bellwether Publishers targeting
Published June 24th, 2025 by Karolina Dziewierz
Overview Equativ lets users target Bellwether Publishers to prioritize trusted and high-performing inventory in their campaigns and deals. This feature is provided in partnership with Jounce Media, which identifies these publishers based on transparency, quality, and performance. Bellwether Publishers are defined by the following characteristics: H
Set up account
Published August 20th, 2025 by Karolina Dziewierz
Overview As the first self-manageable SSAI solution on the market, Serverside.ai provides a convenient and easy-to-use interface. This document covers account setup, user management, and notification settings. Create account Reach out to your contact at Equativ for registration instructions. Add users To add additional users to your company account,
Work with line items
Published April 28th, 2025 by Karolina Dziewierz
Overview Line items can be managed using a variety of actions, each designed to give you full control over your configurations. Specifically, you can: Edit: adjust the settings of a line item. Duplicate: create a new line item by duplicating an existing one, with the option to modify settings as needed. Archive: archive a line item that is no long
Troubleshoot direct insertion delivery
Published May 28th, 2025 by Karolina Dziewierz
Overview This article explains the checks to perform when an insertion (creative(s)) you expect on a website is not displayed. Developer tools Using developer tools available in browsers (e. g. Chrome Developer Tools) is strongly recommended. The following table shows the relevant tabs in Chrome Developer Tools with some examples of usage: Tab Examp
Low-emission inventory targeting
Published April 16th, 2025 by Karolina Dziewierz
Overview GreenPMP identifies and blocks high-emission sites in real time, allowing you to target only lower-emission inventory and reduce the carbon footprint of your campaign. GreenPMP is powered by Sharethrough in partnership with Scope3. Its mechanism is based on Scope3 measuring the carbon emissions of the entire programmatic supply chain and a
Ad media: origin integration
Published August 19th, 2025 by Karolina Dziewierz
Overview The Serverside.ai encoding workflow provides the capability to transfer ad media to the customer’s origin via AWS S3 and Azure Blob Storage. This document lists the configuration details required to connect Serverside.ai to customer origins through Azure Blob Storage, Amazon S3, or FTP. Azure Blob Storage The following information is need
Predicted viewability/video completion targeting
Published April 16th, 2025 by Karolina Dziewierz
Overview Predicted viewability With predicted viewability targeting, you can target a percentage threshold of viewable impressions. For example, a targeted predicted viewability of "50% and more" ensures that at least half of an Auction Package's impressions will also be viewable to the end user. Equativ’s viewability measurement has limited coverag
Implementation requirements
Published August 5th, 2025 by Karolina Dziewierz
Overview This document explains the systems, components, and content-specific requirements needed to implement Serverside.ai for both live linear streaming and video on demand (VoD), including guidance on demonstration channels and the onboarding checklist. System requirements Before incorporating Serverside.ai into your video business, ensure that
Monthly Product Update EMP: April 2025
Published July 17th, 2025 by Karolina Dziewierz
New user experience in campaigns and insertions The following campaign/insertion features have been revamped, now appearing in a new look and feel: Campaign copying, including Programmatic guaranteed campaigns Group volume management Link/exclusion management Documentation: Create direct insertion: create direct campaign \ Link and exclude direc
Manage users
Published April 17th, 2025 by Karolina Dziewierz
Overview You can manage users with the following actions: Edit: lets you edit the settings of a user. Delete: deletes a user permanently. Reset password: changes a user password. Access To manage users, select Users from the bottom-left corner of the navigation menu. You will see a list of users with their names, email addresses, and roles. Onl
Monthly Product Update EMP: September 2025
Published October 7th, 2025 by Karolina Dziewierz
Instant Insights: share link with external users Your browser does not support HTML5 video. You can now share reports with people outside of your organization, even if they don't have an account on Equativ's Monetization platform. When sharing, you can select specific metrics, dimensions, and filters to display. Recipients of the shared link will o