Overview

With Instant Report Builder, you can retrieve detailed statistics either as a one-time report or a scheduled report. It also provides an instant preview of the data for the first 24 hours of the selected report period. The data in Instant Report Builder is typically refreshed every 6 to 10 hours.

Access

To access Instant Report Builder, from the navigation menu, select Reports. Then, from the upper menu select Instant Report Builder.

Switch to Instant Insights

You can easily switch to the Instant Insights at any time without losing any of the current settings, such as selected time frame, selected dimensions, or metrics. To do this, select Instant Insights at the top of the page. For more information, see Analyze data with Instant Insights.

Persistent settings

Instant Report Builder remembers your settings. When you return later, you can pick up exactly where you left off.

Select time frame

Using date picker, select the following options:

• Define the time frame you want to report on. You can select either Custom (to specify exact start and end dates) or choose from predefined time frames such as Today, Yesterday, Last 7 days, Last week, Current month, or Last month.
• Choose a time zone from those enabled in your network. By default, the network’s default time zone is preselected. This setting is especially useful for companies with operations across multiple time zones. ⓘ Note: time zones with minute offsets, for example, Indian Standard Time [IST] or UTC+05:30 aren't supported.

Select currency

Select the currency in which financial metrics, such as Buyer Spend or Curator Margin, are displayed. You can choose Euro, the company currency, or the deal currency.

Views

All metrics and dimensions are organized into Views. Each view contains a set of dimensions and metrics. Use the menu in the top-right corner to choose from the following views:  

• Programmatic: General dimensions and metrics, including the ones related to the Activation module.
• Data Marketplace: Dimensions and metrics related to audience or semantic contextual targeting.
• Sustainability: Dimensions and metrics related to the environmental impact.  

Metrics

Select metric

The metrics are categorized into Video, Financial, Delivery, Interactions, and Sustainability. Select Metrics + to add new metrics. If needed, you can rearrange them by dragging each metric into its desired position. 

Available metrics

For more information about the available metrics and their description, see Report metrics.

Metric filters

You can set metric filters using the following numerical operators:

• Is greater than or equal to.
• Is less than or equal to.
• Is between.

Once a filter is set, the tables will be updated to show only the rows matching the filter.

The following screenshot shows the filter “Is greater than or equal to: 1000”, applied to the Impressions metric. 

Dimensions

Select dimension 

The dimensions are categorized into Video, Ad Info, Quality & Privacy, Placement, Competition, Targeting, and Time. Select Dimensions + to add new dimensions. If needed, you can rearrange them by dragging each dimension into its desired position.

Filter dimension

To filter dimensions, proceed as follows:

1. Click on + next to Filter.
2. Select the desired dimension.
3. Select an operator:
   1. Is: Exact match (exactly the specified value).
   2. Is not: Exclusion (except the specified value). 
   3. Contains: Partial match (anywhere within the dimension value). Not available for integer dimensions, such as Campaign Id.
   4. Starts with: Prefix match (at the beginning of the dimension value). Not available for integer dimensions, such as Campaign Id.  
4. Search for values, entering at least 3 characters to get automatic suggestions. Auto-suggestion is limited to values that have actual results.
5. Select the values. Alternatively, paste values, as explained in section “Bulk filter input", later in this document.

The following rules apply for filters:

• Multiple values within the same dimension are combined using the OR operator, for example: SeatId=123 OR Seat Id=456.
• Multiple values across different dimensions are combined using the AND operator, for example: SeatId=123 AND DealId=123.

Bulk filter input

For multi-select filters, you can switch to text mode to bulk input multiple values in a single step. Separate each value with a comma, semicolon, or line break. This allows you to quickly filter by pasting a prepared list, such as a list of countries, directly into the text mode field.

Available dimensions

For more information about the available dimensions and their description, see Report dimensions.

Run report

Once you have selected at least one metric, click on Run report to trigger the report generation process. Depending on the size of the report, the report data is displayed as follows:

• If the report has 200 or less rows, all the reporting data is displayed directly and you can download or schedule the report.
• If the report has more than 200 rows, only the first 200 rows are displayed. Click Download report to get the complete report data containing all rows.

The Run report button is unavailable in the following cases:

• No metric is selected.
• The report generation is ongoing. A “loading” spinner is displayed on the Run report button.
• The report generation is finished. The Run report button becomes available as soon as you change a report parameter, such as adding a new dimension or changing the report period.
• The report can’t be created due to a restriction. For example, the selected timeframe is too long.

Preview report

The report preview shows up to 20,000 rows of the report. You can interact with the report preview as follows:

• Dimension column filtering: Use the text operators Is, Is not, Contains, Does not contain, Starts with, and Ends with to filter dimension columns, such as Targeted Deal Name or Seat Name. You can combine two filters using AND/OR, for example:
  • “Starts with abc OR Ends with xyz” to filter any values of the dimension that either start with abc or that end with xyz. 
  • “Contains def AND Contains jkl” to filter any values of the dimension that contain both def and jkl.
• Metric column filtering: Use the numeric operators Less than, Less than or equal to, Greater than, Greater than or equal to, and Between to filter metric columns, such as Impressions or Bids. You can combine two filters using AND/OR. For example: “Greater than 6000 OR Between 2000 and 4000”.
• Column sorting: Sort any column in ascending or descending order.
• Column reordering: Drag and drop columns to reorder them.

Download report 

To download the report as a one-time report, click on Download report and choose from the following options:

• CSV file: downloads the report in CSV format
• Excel file: downloads the report in Excel format
• Send by e-mail: opens the Generate report window where you can specify the Report name, the File format, and the Email recipients.

Schedule report

You can schedule a report to receive it by e-mail on a regular basis. To do this, follow these steps:

1. Select Schedule Report.
2. In the Report name field, define a report name.
3. In the Send report field, select the following:
   1. Set how frequently you want to receive the report: Hourly, Daily, Weekly, or Monthly.
   2. Select the period each report will cover: Last hour, Current day, Previous day, Last 7 days, Previous week, Current month, or Previous month.
4. In the Start schedule on field, specify the start date and time of the scheduled report. During this time frame, the report will be sent with the frequency selected above, for example, hourly, daily.
5. In the Stop schedule on field, specify the end date and time of the scheduled report.
6. In the Email recipient(s) (comma separated) field, enter the email addresses of the scheduled report recipients, separated by commas. Your own email address is entered by default. To add multiple addresses, follow this format: name1@domain1.com,name2@domain2.com. Don't include spaces between email addresses.
7. Select Confirm to run the scheduled report.

Report list

Click Report list at the top of the page to display all One-time or Scheduled reports.

Customize report list

To customize a report list use the following options:

• Pin columns: to pin a column, hold the pointer over the column name and click the pin icon. The pinned column will then move to the left. 
• Rearrange columns: to rearrange a column, hold the pointer over a column head and drag it to the desired location. 
• Show and hide columns: to show/hide columns on the deal list, click the column selector button located to the right. Select the columns you want to display and deselect those you want to hide. 

Manage report list

To manage a report list, click the three-dot icon on the right of a report and select one of the following options:

• Clone Configuration: applies to one-time reports only. It opens the Instant Report Builder with the parameters of the one-time report pre-selected, which can then be further edited. 
• Delete: applies to both one-time and scheduled reports. It deletes the selected report.

Reporting limitations

Various limitations in the Instant Report Builder are in place to provide access to actionable insights in a timely manner.

Reports on aggregated data

A report runs on aggregated data when it includes commonly used reporting columns such as insertion, site, format, or deal, along with standard metrics such as impressions or revenue.

Reports on log-level data

A report runs on log-level data when it includes specific reporting columns, such as domain, city, or keywords, and metrics such as video interaction metrics, or when it combines metrics and columns that aren't commonly used together.

The following table lists various report types running on log-level data and the period they can cover.