Overview

New deals created in Equativ’s Monetization Platform (EMP) are synchronized automatically with some of Equativ’s partner DSPs. Likewise, updates to parameters in running deals are also synchronized (with some exceptions, as explained below).

Synchronization with DV360

The following Equativ deal types are synchronized automatically with DV360:

• Equativ Auction Packages
• Preferred Deals
• Programmatic Guaranteed deals 
• Private auctions

Buyers only need to accept them in Inventory > Negotiations. There is no need for buyers to manually add Deal IDs or Auction Package IDs to their campaigns or line items. 

However, manual configuration is required if the deal is not available in the Negotiations tab. Reach out to Equativ support in these cases or in case of any other issue. To accept a new deal, go to Inventory > Negotiations and search for it by Deal ID: 

Once found, accept the deal as shown in this screenshot: 

Updates to running deals are limited to the following parameters (updates to other parameters are not synchronized automatically): 

• Deal name
• Buyers; ⚠️ Warning: synchronization of updates to buyers is additive; for instance, if you remove buyer A from a running deal in EMP and add a new buyer B, the buyer B will be shown in EMP as expected; however, once synchronized, the deal will have buyer A and B in DV360. To accept the deal, you will need the appropriate rights for buyer A and buyer B - otherwise, the deal will be blocked.
• Start time (changes to the start date/time aren't synchronized with DV360 after the initial synchronization)
• End time (with some limitations, see DV360 Seller API for more details) 
• Floor price
• Currency
• Volume and Creative configuration (type video/display, sizes, duration, skippable), in RTB insertions associated with programmatic guaranteed deals only!

Synchronization with Xandr

New Equativ Auction Packages, Preferred Deals and Private Auctions are synchronized automatically with Xandr. However, updates are not synchronized:

• you can update targeting settings in Equativ's Buyer Connect platform, but the deal name and pricing information will not be updated on Xandr
• if you targeted the wrong buyer seat, you must create a new deal targeting the correct buyer seat 

Deals with more than one buyer seat are not synchronized. In Equativ's Monetization / Buyer Connect platforms, make sure you create dedicated deals, each targeting a single buyer seat.

Synchronization with The Trade Desk

The specifications of the Trade Desk’s (TTD) Price Discovery & Provisioning (PDP) API are supported, with the following limitations and constraints:

• No deletion: Deleting or deactivating a deal in Equativ will not cancel or remove it in TTD. Deactivation is reflected as a pause for Endeavor deals only.
• Commitment pause and cancellation: TTD constraint. Deactivating an active Commitment in Equativ triggers a sync failure, and the deal will continue serving in TTD. Buyer pausing of commitments is permitted only when the seller under-delivers inventory availability. Seller cancellation of commitments is permitted only when the buyer under-participates (subject to TTD Cancellation terms).
• Terminated deals locked: Deals in CANCELED, COMPLETED, EXPIRED, or REJECTED status can't be modified. As the TTD deal ID equals the Equativ deal ID, a terminated deal permanently locks that ID. Re-syncing requires creating a new deal with a new deal ID.
• Single buyer: Each deal supports exactly one buying party (KAID).
• Deal name length limit: Deal names are capped at 250 characters. If a deal name exceeds 246 characters, the exchange suffix (_EQT or _STR) will be truncated. 
• Minimum Floor Price: Floor prices set to ≤ 0 are automatically adjusted up to 0.01 in the deal's designated currency.

Synchronization with Amazon DSP

The following table contains the EMP deal types that are synched automatically with Amazon DSP and the corresponding deal types and associated price types in Amazon DSP.

Automatic synchronization isn't supported for Amazon Programmatic Guaranteed deals and Amazon Marketplace deals. 

The following table summarizes how Equativ ad types map to Amazon DSP's ad formats (an Equativ ad type is a combination of an Equativ impression type and an Equativ environment):  

The following limitations apply to the automatic synchronization with Amazon DSP:

• Start date immutable: Once a deal has started or ended, its start date/time cannot be modified. Any change to the start date/time in Monetization is rejected for active or expired deals. A 1-minute tolerance is applied to handle clock drift.
• Unsupported currencies: Amazon DSP doesn't support the following currencies, leading to synchronization failure if used in an Equativ deal: ARS, CHF, CLP, COP, CZK, EGP, HKD, HRK, HUF, IDR, ILS, KRW, MAD, MYR, PEN, PLN, RUB, THB, TWD, UAH, ZAR.
• Zero-price deals: While Equativ allows €0.00 CPM, Amazon requires a minimum of 1 milliCent. Zero-price deals are automatically corrected to 1 milliCent during synchronization.
• Buyer seat limit: A deal can't have more than 1 buyer seat entry.