Instant Insights: share link with external users 

You can now share reports with people outside of your organization, even if they don't have an account on Equativ's Monetization platform. When sharing, you can select specific metrics, dimensions, and filters to display. Recipients of the shared link will only see the exact data you've chosen to show. They cannot add, remove, or modify any metrics, dimensions, or filters. To stop access, simply delete the shared link.

Documentation: Analyze data with Instant Insights

Prebid Server: Multi-Impression Type (MIT) and Multi-Impression Object (MIO) now supported

Equativ's latest Prebid Server adapter, version GO 3.23.0, now supports Multi-Impression Type (MIT) and Multi-Impression Object (MIO) requests. MIT improves fill rates and increases revenues as a single placement can be monetized with either a banner, native or an audio/video ad. With MIO, latencies are reduced as multiple ad slots from a page are bundled into a single auction. Upgrading Equativ's Prebid Server adapter to version GO 3.23.0 is the only action required to enable these features (no further activation needed).

Documentation: Supply inventory with prebid server

New device-specific parameters for CTV environments

Publishers using Equativ's GET/POST Ad APIs can now include new device-specific parameters in their ad requests: ID (ifa) and ID type (ifatype) for advertising purposes, device make (dmake/make), device model (dmodel/model), and device hardware version (dhwv/hardwareversion). These parameters help to accurately qualify traffic when it cannot be determined automatically from the ad request, which is especially useful in Connected TV (CTV) environments.

Documentation: Get Ad API integration | Post Ad API integration parameter reference

New macros for Video Ad Exchange

Video Ad Exchange customers can now leverage new macros to enrich the ad opportunities they forward to third party partners via VAST ad tags. The new macros include:

• Inventory partner domain ([sas_inventoryPartnerDomain])
• Ad pod size ([sas_podSize])
• ID type of the device for advertising ([sas_ifaType])
• Genre describing video content ([sas_videoContentGenre])
• Language of video content ([sas_videoContentLanguage])
• Name of video content channel ([sas_videoContentChannelName])
• Name of the video content network ([sas_videoContentNetworkName])
• Boolean indicating live stream ([sas_videoContentLiveStream])

Documentation: Use creative macros

Data transfer to AWS S3 bucket

Customers using the reporting API can now have their report data stored directly in their own Amazon Web Services (AWS) S3 buckets. Send your S3 credentials to your service contact at Equativ to get your CredentialsId. Send this Id with the Data transfer object in your report configurations and retrieve your report data directly from your own S3 bucket.

Documentation: Reporting API advanced options