Carbon compensation

You can now support high-quality carbon removal projects, such as reforestation or biochar, by adding a €0.05 (or local currency equivalent) contribution per deal. Simply enable the Carbon compensation toggle to help neutralize your ad’s emissions and drive lasting climate impact.

Documentation: Create deals 

CPC pricing model for campaigns

You can now select the CPC pricing model when creating a campaign or line item, giving you more flexibility in how you manage spend and performance.

Documentation: Create and manage campaigns 

Jounce Supply Path Optimization (SPO) targeting

Now you can target the most transparent and efficient supply paths in Equativ. Choose Premium for direct high-quality inventory, Rebroadcasting for scaled supply, or Cheap Reach for placements outside primary content.

Documentation: Supply Path Optimization (SPO) targeting 

Line Item optimization

You can now view and compare real-time performance data based on supply and inventory targeting without leaving the line item page. This lets you optimize campaigns faster and more efficiently.

Documentation: Optimize line items