Ad server parameters: Google Ad Manager
Overview
The client can set certain parameters at a per-session level by including them as URL parameters in the initial session request. This document describes the available query parameters and how they are used to configure ad requests in Google Ad Manager.
Query parameters
The following table lists the query parameters that can be included in the initial session request in Google Ad Manager. For the full description of all variables, see All VAST ad tag parameters.
| Query parameter | Description |
|---|---|
sz |
The client video screen size. It is set from URL parameters player_width, player_height, or alternatively as sz=PLAYER_WIDTHxPLAYER_HEIGHT. ⓘ Note: this parameter is required. |
ppid |
The publisher-provided ID. |
idtype |
The device type. |
rdid |
The resettable device ID. |
is_lat |
The limited ad tracking flag. |
msid |
The application ID. |
an |
The application name. |
paln |
The PAL nonce. |