New insertion history

The insertion history has been redesigned. It logs each modification in the insertion with date/time, user, modifications made, and status changes. 

Documentation: Create direct insertion additional options

New advertiser/agency creation and editing

The worklow of creating and editing avertisers and or agencies has been revamped. The design now matches all other redesigned pages in the Monetization Platform. 

Documentation: Manage advertisers and agencies

Edit report schedule

You can now edit the settings of a scheduled report. For example, you can edit the Report name, File format, or Email recipients. 

Documentation: Create reports with instant report builder

Instant Report Builder: Preview first 200 rows

A new "Run report" button has been introduced to trigger the report generation process. Once a report is run, you now get a preview of the first 200 rows of the report directly in the user interface. Reports with less than 200 rows are displayed completely. Longer reports must be downloaded to retrieve all rows. 

Documentation: Create reports with instant report builder

Metric filters in Instant Insights and Instant Report Builder

In Instant Insights and Instant Report Builder, you can now set metric filters to show only the matching rows in the data tables. Choose from the operators "Is greater than or equal to", "Is less than or equal to", and "Is between". Charts are not affected by metric filters. 

Documentation: Analyze data with instant insights

Auto-formatting of VAST URLs

VAST URL creatives from various third-party systems, such as Campaign Manager 360 or Adform are now formatted automatically: all required parameters and macros are inserted automatically. Automatic formatting is supported in Direct and Video Ad Exchange insertions with the impression types "In-stream video" or "Out-stream video". 
Creative templates supporting automatic formatting include "[VIDEO] VAST x - WRAPPER LINEAR", "[VIDEO] VAST x - NONLINEAR" and other official out-stream video templates, such as Smart Video-Background or Smart Video-Read. 

Documentation: Set up video ad exchange setup guide

Transparency and Consent Framework v2.3: mandatory disclosed vendors 

Equativ now supports v2.3 of the IAB Europe's Transparency and Consent Framework (TCF), which requires the disclosedVendors segment to be included in the TCF consent string. Vendors can verify they were disclosed to the user, increasing transparency and reducing compliance risks for publishers. 
Publishers must ensure their Consent Managerment Platform (CMP) complies with this requirement as of February 28, 2026. After this date, any traffic that is not compliant with TCF v2.3 is treated as traffic without consent.

Documentation: Comply with global privacy platform