Overview

Smart optimizations is an intelligent operational assistant built directly into the Kamino platform. It scans your active line items every night for performance and delivery anomalies, evaluates pacing deltas, and delivers ready-to-apply recommendation cards across your dashboards.

Every smart optimization is delivered as a recommendation card structured around four core pillars:

• Diagnosis: a clear explanation of the detected anomaly, for example, under-pacing, restrictive targeting, or budget bottlenecks.
• Impact and metrics: contextual data showing the gap between expected and actual delivery, such as delivery lag or pacing delta.
• Corrective action: a concrete, pre-configured adjustment, for example, budget adjustments, pacing updates, or keyword or category expansion, that can be applied immediately.
• Feedback and status: real-time tracking of whether recommendations are pending, applied, refused, or expired.

Access

You can access smart optimizations from the following locations:

• Optimizations: complete management view with full filtering across all statuses and historical action logs. To open it, select Optimizations from the left menu.
• Start your day: top critical recommendations prioritized to start your morning triage.
• Global dashboard: top 15 pending recommendation cards sorted by priority score for quick action.
• Dashboard for guaranteed campaigns: recommendations specific to the individual campaign and line items you are managing.