New capabilities of Maestro AI Agent

The agent and the Media Planning interface now share a live, bidirectional context. You can open the chat directly from the Media Planning interface to request a review of your setup, with the agent automatically receiving deal configuration, targeting, and insights as context. In return, the agent suggests targeting changes or recommendations directly in the chat, which you can review and apply to the interface in a single click.

Documentation: Get start with Maestro AI Agent

Improved pacing for more balanced delivery

We’ve enhanced our pacing system to deliver more balanced budget distribution across campaign line items and creatives. For line items that share a campaign budget and use the same bid price, the pacer will now apply a fairer, randomized selection approach. This improvement leads to more predictable delivery and better alignment with "even" pacing expectations.

Updates to deals monitoring

Deal monitoring now includes Delivery and Pacing views, showing how each deal is progressing toward its goals. The delivery indicator combines a clear status flag with key figures, including what has already been delivered, what is expected by the end date, and how much you are likely to miss. The pacing chart shows recent delivery trends over time, helping you quickly spot deals that may need attention.

What’s more, you can now see Pricing directly in the deal list, making it easier to understand deal performance at a glance. It shows how each deal is set up, such as custom floor, fixed price, or market floor.

Documentation: Keep track of deals