Campaign performance goals

You can now define up to five custom performance targets—including CTR, VCR, Viewability rate, CPC, and CPM—directly within your campaigns to evaluate progress against key KPIs at a glance. These goals are visually tracked across your dashboard, instantly highlighting whether your delivery is hitting or missing its marks for faster, more precise optimization.

Documentation: Create and manage campaigns

Delivery risk projections

For campaigns and line items marked At risk or Late, the delivery status tooltip now shows:

• Forecasted: projected end-of-flight spend or units based on current pace
• Risk: remaining spend or units expected not to be delivered against the overall cap

This provides clearer pacing visibility at a glance, helping you quickly decide if adjustments are needed.

Documentation: Keep track of line items

Improved data cost billing

We’ve refined how data costs are calculated to provide greater accuracy and transparency. Data fees are now computed in real time, per impression, and applied only to the segments that actively contribute to delivery. This update ensures data spend is more precisely aligned with actual impression delivery, helping improve pricing clarity and overall cost efficiency.

Documentation: Audience targeting

Hyperlocal targeting through Maestro Activation API

We’ve unlocked hyperlocal targeting through the Maestro Activation API, allowing you to use precise coordinates to reach audiences in small, specific locations. This pinpoint technique ensures your ads are delivered exactly where they matter most, right down to the neighborhood level.

Instant Insights and Instant Report Builder: Activation view removal

The activation view has been removed from Instant Insights and Instant Report Builder. Its dimensions and metrics have been merged into the "Programmatic" view. This simplifies the structure, reducing view switches and ensuring a clearer report configuration.

Documentation: Analyze report data with instant insights

Reporting: selected dimensions and metric now remembered

Instant Insights and Instant Report Builder now save your dimension and metric selection automatically. They remain selected even if you navigate away, allowing you to pick up exactly where you left off.

Documentation: Analyze report data with instant insights