Maestro activation update: Shared-budget campaign delivery

Shared-budget campaigns now distribute delivery more fairly across all eligible line items.

Previously, the bidder favored the highest-bid line item, which often limited delivery for others. The system now allocates a portion of bid opportunities randomly to ensure each line item delivers. This balances impression share over time without affecting campaigns that use individual line item budgets.

Early results show a more even distribution across line items within hours of activation.

Documentation: Get start with Maestro AI Agent

Maestro AI Agent capabilities update: planning and execution

This month, we updated the agent to improve campaign planning and execution.

• Inventory-aware planning: The agent now incorporates real-time inventory availability, which enables more accurate deal setup and smarter recommendations.
• Campaign management: You can now manage most of your campaign workflows directly through the agent, from advertiser creation to line item setup.
• Natural language reporting: Access delivery insights, spend, and performance data by asking the agent in chat. This eliminates the need to navigate traditional reporting tools.

These updates streamline workflows, improve decision-making, and save time across platforms.

Documentation: Configure and optimize deals \ Set up and manage campaigns \ Check reporting insights for deals and campaigns

Auto-deactivation for under-performing deals

To maintain platform efficiency, Equativ has introduced automatic deactivation for auction package deals that consistently under-deliver. Deals identified as low-performing enter a 30-day observation period, after which they are automatically deactivated unless performance improves. You can easily track these items via the new hourglass icon in your dashboard, which allows you to proactively adjust settings or reactivate deals as needed.

Documentation: Keep track of deals