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Track enhanced impressions

You can track enhanced impressions and clicks in the Instant Report Builder using the following dimensions and metrics:

  • Enhanced content clicks: the number of user interactions with enhanced elements.
  • Enhanced engagement clicks: the number of clicks on engagement features within the creative.
  • Enhanced shoppable carousel arrow clicks: the number of times users clicked the navigation arrows in a shoppable carousel.
  • Enhanced shoppable product card clicks: the number of clicks on individual product cards within a shoppable creative.
  • Enhancement type name: a dimension to break down performance by the specific type of creative enhancement.
  • Is enhanced / Is manually enhanced: dimensions that identify impressions where a creative enhancement was used and whether it was configured manually.
  • Product ID (shoppable product feed): a dimension to analyze performance at the product level for shoppable creatives.

For more information, see Build reports with Instant Report Builder and Report metrics.