New deal list page

The deal list has been revamped to help you monitor your deals more efficiently. This update introduces faster page loads, a fresh user interface, and various usability enhancements such as column reordering/pinning. The new deal list is rolled out to customer networks progressively. If you don’t see these changes in your network yet, please refer to the legacy deal list documentation.

Documentation: Monitor deals (new) 

New placement creation workflow

Equativ has rolled out the new placement creation workflow to the first waves of customer networks. This workflow comes with a modernized inventory structure where the legacy "Page" and "Format" entities are merged into the new "Placement" entity, created for fine-grained configurations. If the new workflow isn't available in your network yet, refer to the legacy documentation about placement creation.

Documentation: Create placements (new workflow) 

Video creative review: improved version for pre-delivery mode

The video creative review tool allows publishers to block programmatic video creatives either before (pre-delivery) or after (post-delivery) they serve. A new, optimized version for pre-delivery is now available: Built for better operational efficiency and scalability, it features a dedicated 'Pending review' menu where users can seamlessly approve or reject creatives. This version, optimized for the pre-delivery mode, is available upon request only. Reach out to your service representative for more details.

Insertion delivery pacer based on server-side impressions

The delivery pacer controls insertions to avoid over-delivery. Instead of client-side impressions, this algorithm now uses server-side impressions to enforce the delivery pacing. This change improves overall pacing performance, particularly in case of traffic bursts or when publishers use ad pre-fetching.

Interact with Instant Report Builder preview

You can now interact with the report data preview provided by the Instant Report Builder. You can filter dimension columns (operators Is, Is not, Starts with etc.) or Metric columns (operators Less than, Greater than etc.) as well as sort and redorder columns. Interactions with the report preview are disabled if the report exceeds 20,000 rows (the preview limit).

Documentation: Build reports with Instant Report Builder