Creative template editing: new workflow

Developers can now create and manage custom creative templates using a new, completely redesigned, intuitive workflow. Once a creative template is published, campaign managers can select it in insertions and use it to configure the creative behavior.

Documentation: Develop creative templates

Single goal volume in insertions

The user interface in insertions has been improved: you can now only select a single goal volume per insertion. This removes the risk of unexpected delivery behavior due to combinations of multiple goal volumes.

Documentation: Create direct insertion priorities

Group volumes support event goal volumes

In group volumes, you can now also set event goal volumes, including: Viewable impressions, Video completes, Video starts, Video 1st quartile, Video midpoints, Video 3rd quartile. These event goal volumes are available in addition to the ones available previously (Impressions, Clicks, Impressions per day and Clicks per day).

Documentation: Create direct insertion group volumes

Reporting: selected dimensions and metrics now remembered

Instant Insights and Instant Report Builder now save your dimension and metric selection automatically. They remain selected even if you navigate away, allowing you to pick up exactly where you left off.

Documentation: Analyze data with instant insights

Transparency and Consent Framework v2.3: mandatory disclosed vendors

Since February 28, 2026, Equativ supports v2.3 of the IAB Europe's Transparency and Consent Framework (TCF). This version specifies that the disclosedVendors segment is now mandatory and must be included in the TCF consent string. This lets vendors verify if they were disclosed to the user, increasing transparency and reducing compliance risks for publishers. Equativ is monitoring the adoption rate and overall impact of this new version. Migrating to this version as soon as possible is strongly recommended.

Documentation: Comply with global privacy platform gpp