Content metadata targeting: text mode

Content metadata targeting in insertions now supports text mode. Simply copy/paste large numbers of values instead of going through the form-based combiner mode for each value. You can also switch between combiner mode and text mode at any time – your criteria are preserved.

Documentation: Set video content metadata targeting

Ad format-level bid floors

OpenRTB inventory suppliers can now use the ext.bidloor fields within the banner, video, audio, and native objects to send specific ad-format floor prices to DSPs. If defined, a specific, ad format-level bid floor takes precedence over the bid floor specified in the bidfloor field of the broader imp object.

Documentation: Open RTB API integration: bid request specification

Exp field now parsed and sent to DSPs

For OpenRTB inventory suppliers, Equativ now parses and sends the exp field to DSPs. This field is an advisory as to the number of seconds that may elapse between the auction and the actual impression.

Documentation: Open RTB API integration: bid request specification