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Official creative template specifications
Display: Web template specifications

In-image

Overview Demo Compliancy Creatives Creative template parameters Features Limitations Known issues Release notes

Overview

Formerly named "In-Image" / "RTB+ In-Image". The "In-image" creative template displays a banner over one of the images in the page content. It automatically determines the most suitable image on the page and resizes the creative if needed.

Demo

In-image demo

Compliancy

Criterion	Compliancy
Creative rotation	✅
Friendly iFrame	✅
IFrame buster	✅
Multi-instance	✅
Responsive web design	✅
RTB	✅
Viewability counting (MRC standard)	✅

Creatives

This section applies for the direct creative template only.

Supported file formats:

Image
Creative script
HTML5

Note: In case of HTML5 or creative scripts, make sure you set up the size.

Creative template parameters

Name	Description	Default value
Activate ad refresh	Toggle to activate automatic ad refresh functionality (5 refreshes max)	false
Close button	Specifies if the close button will appear.	false
Creative feedback	Shows creative feedback button. Note: the button will not be rendered for creatives smaller than 230x90px.	true
Duration (seconds)	Specifies for what duration must the ad be visible (provided the tab is active for the entire duration specified) to be considered for ad refresh.	30
Maximum covered height (%)	Specifies the maximum height of the content image which can be covered by the ad.	40
Minimum covered height (%)	Specifies the minimum height of the content image which can be covered by the ad.	15
Minimum height of content image (px)	Specifies the minimum height of the content image in which the ad can be displayed.	300
Minimum width of content image (px)	Specifies the minimum width of the content image in which the ad can be displayed.	500
Tracking url	Make sure you add `[timestamp]` to the URL for cache busting
Viewability threshold (px %)	Specifies what minimum percentage of creative must be visible to be considered for ad refresh.	50
Z-index	The z-index property specifies the stack order of the ad. An element with greater stack order is always in front of an element with a lower stack order.	1000
RTB option (only for the RTB template)
Acceptable sizes	Acceptable sizes as a coma-separated list of a pair wh (no spaces) e.g. 300250,160*600.

Features

The In-image ad format displays a classic banner over one of the images in the page content. It supports images, creative scripts and HTML5 creatives.

The ad format chooses its position on the page automatically, based on the specified parameters minimum height and width of content images and coverage of the content image.

An algorithm will try to find an image on the website where the creative size fits best. The creative will be resized proportionally in case none of the found content images fit the original sizes of the ad. This ad format is available both for web and mobile web.

Limitations

n/a

Known issues

n/a

Release notes

November 17, 2025

Added a snippet for TAG accreditation for the RTB version.

March 5, 2025

Updated the generation of action pixels.

January 8, 2025

Removed the Close button position.
Added the creative feedback and DSA button.

April 4, 2024

Added the ad refresh section to template parameters for the RTB version.

March 27, 2024

Refactored the code to Typescript and added the impressionsonrender pixel.

April 17, 2023

Updated the sas-libs version to 1.1 and removed document.write from the EMP (Manage) script.

September 16, 2021

Improved the process of checking the height of content images.