Classic banner (web)
Overview
Formerly named "Default Banner" / "RTB+ Default Banner". The "Classic banner" creative template displays a simple banner.
Do not use the "Classic Banner" creative template for newsletter campaigns and other use cases where client side counting of impressions is not applicable/would not work. For such cases, use the dedicated creative template Newsletter/Email Banner. For more information, see Create newsletter insertions.
Most common sizes
Most common RTB sizes of this ad format: 300x250, 640x360, 728x90, 300x600, 320x50, 160x600, 970x250, 120x600, 320x100, 300x300.
Demo
n/a
Compliancy
| Criterion | Compliancy |
|---|---|
| Creative rotation | ✅ |
| Friendly iFrame | ✅ |
| Multi-instance | ✅ |
| Responsive web design | ✅ |
| RTB | ✅ |
| Viewability counting (MRC standard) | ✅ |
Creatives
This section applies for the direct creative template only. Supported file formats:
- image
- creative script
- HTML5
Note 1: In case of HTML5 creatives, make sure you set up the size. Note 2: In case of creative scripts with asynchronous tagging, make sure you set up the size.
Creative template parameters
| Name | Description | Default value |
|---|---|---|
| Direct template options | ||
| Creative feedback | Shows creative feedback button. | true |
| Open in same window | Choose if the ad should open in the same window or not. The option works only with image creatives. | false |
| Render in Safeframe | Specifies if the ad creative will be rendered inside the safeframe. This feature may be used only for creative scripts and in RTB delivery. | false |
| RTB options (only for the RTB template) | ||
| Acceptable sizes* | Acceptable sizes as a comma-separated list of a pair w*h (no spaces). Example: 250*300,320*250 | |
| Activate ad refresh | Toggle to activate automatic ad refresh functionality (5 refreshes max) | false |
| Duration (seconds) | Specifies for what duration must the ad be visible (provided the tab is active for the entire duration specified) to be considered for ad refresh. | 30 |
| Render in iframe | Specifies if the creative should be rendered in an iframe instead of getting out of it. The ad is rendered in a friendly iframe and has the possibility to jump out of the iframe. | false |
| Viewability threshold (px %) | Specifies what minimum percentage of creative must be visible to be considered for ad refresh. | 50 |
* About the "Acceptable sizes" field
By default, the width and height defined on format level (e. g. 300x250) is used. To accept additional sizes for the same ad slot, define them in the Acceptable sizes field in this form: width*height (e. g.: 300*250); separate multiple sizes by a comma and do not use any spaces.
- if you define one size, the size defined on format level will be overridden (replaced)
- if you enter multiple sizes, a multi-impression bid request is sent to the DSPs; the highest bid will win the auction, no matter which size it is
- to accept the format's size and additional sizes, enter the format's size, followed by the additional sizes
The sizes in multi-impression bid requests are sent in the order declared in the field Acceptable sizes. However, some DSPs may not support multi-impression bid requests: they will use the first size only and ignore the other sizes!
Note: In a Header Bidding setup (with prebid.js), the Acceptable sizes field has priority over sizes specified client-side in the prebid.js configuration. For more information, see Set up and manage client-side header bidding.
Features
Click management for HTML5 creatives
The Classic banner ad format is able to identify the click destination for HTML5 creatives by using:
- the click counting library; for more information, see Manage click counting
- the clicktag variables passed in the source of the iframe; Important: HTML5 creatives must have the click destination recognition implemented:
Limitations
All creative scripts are rendered within an iframe with fixed dimensions
Known issues
- the viewability module for the asynchronous one call format (iFrame in the “General settings” in Monetization fires the
viewundeterminedpixel in case of creative formats image and HTML5 and does nothing in case of creative scripts - the RTB click counting feature does not work in the case of the creatives that are placed within a cross-domain iframe; in this case, the click event, that is triggered in the iframe, is not accessible for the parent document
Release notes
`April 17, 2025
- Added snippet for TAG accreditation (RTB version).
- Loaded resources over HTTPS by default (RTB version only).
March 5, 2025
- Updated action pixels generation.
January 8, 2025
- Added callback when HTML5 creative loaded.
November 14, 2024
- Improved wrapper's width.
October 8, 2024
- Removed creative feedback button when pixel creative is rendered.
October 1, 2024
- Fixed centering direct creatives.
September 18, 2024
- Fixed rendering image creatives.
August 6, 2024
- Fixed rendering of feedback and DSA buttons.
July 1, 2024
- Added support for DSA module and updated Feedback module for Direct and RTB versions.
February 15, 2024
- Allowed 10 seconds and 15 seconds values in the
durationparameter in ad refresh.
January 24, 2024
- Removed support for obsolete macros.
October 25, 2023
- Added ad refresh section to template parameters for RTB version.
October 3, 2023
- Implemented technical improvements.
September 25, 2023
- Improved impression counting.
September 11, 2023
- Added feedback module to the RTB Default banner.
September 6, 2023
- Created a new Newsletter or email banner template.
July 18, 2023
- Added new RTB macros.
June 12, 2023
- Improved action pixels.
April 19, 2023
- Added
Render in Safeframeparameter.
April 12, 2023
- Added
Open in same windowparameter. - Removed
document.writefrom template.
May 19, 2022
- Added support for click ID-based conversion tracking.
February 3, 2022
- Added render in iframe option.
April 20, 2020
- Removed RTB parameters from click count pixel.
January 7, 2020
- Excluded OBA icon from RTB click counting.