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    • Display: Web template specifications

    Advanced banner

    Table of Contents

    Overview Most common sizes Demo Compliance Creatives Creative template parameters Features Event listening Click management for HTML5 creatives Known issues Release notes

    Overview

    The "Advanced banner" creative template displays a classic banner in the page content. The ad can be closed. The ad container size is adjusted depending on the creative size.

    Most common sizes

    Most common RTB sizes of this ad format: 320x480, 300x250, 160x600, 728x90, 960x90, 970x250, 1010x300,  970x90, 980x250. 

    Demo

    Advanced banner demo

    Compliance

    Criterion Compliancy
    Creative rotation

    ✅
    Friendly iFrame

    ✅
    Multi-instance

    ✅
    Responsive web design

    ✅
    RTB

    ✅
    Viewability counting (MRC standard)

    ✅

    Creatives

    This section applies for the direct creative template only. Supported file formats:

    • image
    • creative script
    • HTML5

    Note 1: In case of HTML5 creatives, make sure you set up the size.

    Note 2: In case of creative scripts with asynchronous tagging, make sure you set up the size.

    Creative template parameters

    Name Description Default value
    Accepted Height List of expected heights, separated by a comma.  
    Accepted Widths List of expected widths, separated by a comma.  
    Close button Specifies if default close button will appear. Such button will be scalable to 3% of the screen width but not smaller than 30px. Enabled
    Creative feedback Shows creative feedback button. true
    Disable FIF When the template is on a friendly iframe, force the template to stay inside it  
    Label background color Specifies the background color of the label. #ffffff
    Label font color Specifies the label text color. #888888
    Label font size Specifies the label font size. 9px
    Label text Specifies the label text that is above the ad.  
    Max width (px/%) Specifies the max. width of the ad's container; make sure you specify the unit (e.g. 750px, 100%). Percentage values refer to the max. width of the parent container. There is no height param (the creative template calculates it by itself). Note: Use '!' to get a fixed width of the ad container (e.g. 400px! which means that the ad container will have a width of 400px and a proportional height)  
    Open in same window Choose if the ad should open in the same window or not. The option works only with image creatives. false
    Render in Safeframe Specifies if the ad creative will be rendered inside the safeframe. This feature may be used only for creative scripts and in RTB delivery. false
    RTB options (only for the RTB template)
    Acceptable sizes Acceptable sizes as a comma-separated list of a pair w*h (no spaces). Example: "250*300,320*250"  
    Activate ad refresh Toggle to activate automatic ad refresh functionality (5 refreshes max) false
    Duration (seconds) Specifies for what duration must the ad be visible (provided the tab is active for the entire duration specified) to be considered for ad refresh. 30
    Viewability threshold (px %) Specifies what minimum percentage of creative must be visible to be considered for ad refresh. 50

     

    Features

    The Advanced banner is a high-visibility ad unit with many rich media interactivity features.

    The Advanced banner ad format displays a classic banner (file or redirect) in the page content. It supports multiple creatives and displays them in a rotating mode. The ad container size is adjusted depending on the creative size. 

    The Advanced banner ad format works with classic redirect also. In the fields "Accepted widths" and "Accepted heights", you can list widths or heights of ads you want to display. You can specify exact values or values up to 5px bigger or smaller than the specified one. For example, if you enter a value of 100px in the “Accepted widths” field, all ads with a width in the range from 95px to 105px will be displayed.

    If there is no ad in the range of “Accepted widths” or “Accepted heights”, the ad will appear in the size specified in the “Creative width” and “Creative height” fields - even if it does not fit.

    Event listening

    The Advanced banner supports the adClosed, adSizeChanged events. You can listen to these events to control the functioning of your site. adClosed triggers when the close button is pressed.

    The event contains the parameter formatId to get which formatId (on the page) fired the event:

    window.addEventListener('adClosed', function (e) {
	console.log(e.formatId);
});

    adSizeChanged triggers when the size of creatives changed (mostly in creative scripts).

    The event contains the parameters formatId, creativeSize(width, height) to get which formatId (on the page) fired the event and what the current size of creative on this formatId :

    window.addEventListener('<span style="font-family: courier new, courier, monospace;">adSizeChanged</span>', function (e) {
	console.log(e.formatId);
	console.log(e.creativeSize.width);
	console.log(e.creativeSize.height);
});

    Click management for HTML5 creatives

    The Advanced banner ad format is able to identify the click destination for HTML5 creatives by using:

    • the click counting library. For more information, see Manage click counting.
    • the clicktag variables passed in the source of the iframe; Important: HTML5 creatives must have the click destination recognition implemented:

    Known issues

    The viewability module for the asynchronous one call format fires the viewundetermined pixel in case of the creative formats "image" and "HTML5" and does nothing in case of creative scripts.

    Release notes

    November 17, 2025

    • Added snippet for TAG accreditation (RTB version).

    March 5, 2025

    • Updated action pixels generation.

    September 2, 2024

    • Fixed close button position.

    July 1, 2024

    • Added support for DSA module and updated Feedback module for Direct and RTB versions.

    February 15, 2024

    • Allowed 10 seconds and 15 seconds values in the duration parameter in ad refresh.

    January 24, 2024

    • Removed support for obsolete macros.

    January 3, 2024

    • Added feedback module to the RTB version.

    November 13, 2023

    • Added ad refresh section to template parameters for RTB version.

    September 27, 2023

    • Improved impression counting.

    July 18, 2023

    • Added new RTB macros.

    May 9, 2022

    • Added parameter Render in Safeframe.

    April 12, 2023

    • Added parameter Open in same window.
    • Removed document.write from template.

    February 3, 2022

    • Improved rendering mechanism of the ad and added adSizeChanged callback.

    August 5, 2021

    • Improved the close button behavior and appearance.

    January 14, 2021

    • Set a proper size of the iframe.

    June 25, 2020

    • Added ad label.

    April 20, 2020

    • Removed RTB parameters from click count pixel.

    January 16, 2020

    • Fixed issue for a blank space after rendering the creative.

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