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    • Display: Web template specifications

    Banderole

    Table of Contents

    Overview Most common sizes Demo Compliancy Creatives Creative template parameters Features Limitations Known issues Release notes

    Overview

    Formerly named "Banderole Ad + Auto Close" / "RTB+ Banderole Ad + Auto Close". The "Banderole" creative template displays a banner above the website content with a fixed position. It shrinks automatically or can be closed manually. A small bar remains on the right edge so the ad can be expanded again at any time.

    Most common sizes

    Most common RTB sizes of this ad format: 728x90, 960x90.

    Demo

    Banderole demo

    Compliancy

    Criterion Compliancy
    Creative rotation

    ✅
    Friendly iFrame

    ✅
    Multi-instance

    ✅
    Responsive web design

    ❌
    RTB

    ✅
    Viewability counting (MRC standard)

    ✅

    Creatives

    This section applies for the direct creative template only.

    Supported file formats:

    • creative script
    • image
    • HTML5

    Note: In case of creative script or HTML5 creatives, make sure you set up the size.  

    Creative template parameters

    Name Description Default value
    Activate ad refresh Toggle to activate automatic ad refresh functionality (5 refreshes max) false
    Add layer Sets the background layer for the ad. true
    Autoclose time The ad will disappear after this number of seconds. 10
    Background color Sets the background color. #000000
    Creative feedback Shows creative feedback button. true
    Duration (seconds) Specifies for what duration must the ad be visible (provided the tab is active for the entire duration specified) to be considered for ad refresh. 30
    Expand image Adds an image to expand the ad.  
    Horizontal position Specifies the horizontal position of the ad on the page. center
    Margin Specifies the offset for the creative. 10
    Opacity Sets the opacity of the background layer between 0 (transparent) and 100 (opaque). 70
    Open on start The ad appears open immediately on the page. true
    Scroll The ad will scroll with the page in the same direction. true
    Scroll delay Shows the ad with this delay after scrolling the page (in seconds). 100
    Tracking URL Make sure you add [timestamp] to the URL for cache busting.  
    Vertical position Specifies the vertical position of the ad on the page. bottom
    Viewability threshold (px %) Specifies what minimum percentage of creative must be visible to be considered for ad refresh. 50

    Features

    The banderole is a horizontal banner with a fixed position over the website content. It sticks at a selected location on the page (bottom or center). The banderole shrinks automatically or upon click on a bar on the right edge of the browser window. The banderole can be expanded again at any time upon click on the bar.

    Limitations

    n/a

    Known issues

    n/a

    Release notes

    November 17, 2025

    • Added a snippet for TAG accreditation for the RTB version.

    March 5, 2025

    • Updated the action pixels generation.

    January 8, 2025

    • Added creative feedback and the DSA button.
    • Removed the close image parameter.

    February 15, 2024

    • Added 10 seconds and 15 seconds values in the duration parameter for ad refresh.

    January 24, 2024

    • Removed support for obsolete macros.

    January 3, 2024

    • Added the ad refresh section to template parameters for the RTB version.

    September 27, 2023

    • Improved impression counting.

    July 18, 2023

    • Added new RTB macros.

    May 30, 2023

    • Added the SafeFrame option and performed code refactoring.

    April 17, 2023

    • Updated the sas-libs version to 1.1 and removed document.write from the EMP template.

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