Monthly Product Update EMP: September 2026
New Competing insertion view
The Competing insertion view has been fully redesigned. Click the Competing insertions card on any insertion to open the Forecasting tab, pre-filtered for that insertion. From there, you can view global KPIs (Total, Available, and Occupied inventory) alongside a detailed table of competing insertions. All metrics are based on the selected timeframe, as well as the inventory and targeting criteria of the filtered insertion.
Documentation: Competing insertion forecast
Bulk edit advertiser creatives
Bulk editing is now available also for advertiser creatives. Easily update general settings—such as width, height, or click URL—alongside targeting criteria like platforms and geographical areas. New targeting parameters have also been added to the bulk editing feature of insertion creatives.
Documentation:
Bulk update insertions with latest creative template version
You can now easily bulk update all insertions to the latest creative template version. Any insertion currently in Online status will be updated and put online immediately. Insertions with Offline or Terminated status will be updated to the new version without changing their status.
Documentation: Creative template options
New campaign list filters: Sales person and insertion status
You can now filter your campaign list by Salesperson and Insertion status. Filtering by a specific insertion status—such as Online—will display only campaigns that contain at least one insertion matching that status.
Documentation: Campaign list
DV360 Central Partner support
Equativ is now compliant with the DV360 Central Partner initiative: DV360 deals can now be created with the Central Partner Id in Equativ's systems. For more details and further guidance, reach out to your Equativ account manager.
Latest IAB placement types for Digital Video and CTV now supported
Equativ now also supports the newer types of video placements in accordance with the Ad Format Guidelines for Digital Video and CTV (5: Pause; 6: Screensaver; 7: Overlay; 8: Squeezeback; 9: In-scene). For the complete list of signals, see Plcmt Subtypes - Video.
Documentation: Video object