Overview

The advertiser creative workflow enhances operational efficiency by enabling cross-insertion bulk actions: you can create, edit and manage creatives on advertiser level and then assign them to multiple insertions in a single step. You can also conveniently propagate updates of advertiser creatives to multiple insertions.

About advertiser creatives and insertion creatives

Advertiser creatives and insertion creatives are separate creatives but function in a parent/child relationship. The insertion creative (child) can inherit settings from its associated advertiser creative (parent). However, you can also edit the insertion creative (child) independently, allowing for full flexibility.

Advertiser creatives primarily function as creative assets, while insertion creatives are the entity containing the targeting criteria based on the requirements of each insertion. 

Use cases

The advertiser creative workflow is useful in the following use cases:

• Batch create creatives across insertions: you create insertions without any creatives, for example via an order management system. Once the insertions are created, you can create your creatives on advertiser level and finally assign them to the insertions.
• Batch update creatives across insertions: You are using the same creative in multiple insertions and need to batch update it across all insertions. In this case, you can access the advertiser creative, edit it, and propagate the changes to all insertions.

Access

To access advertiser creatives of an advertiser, go to Campaigns > Advertiser creatives and select the desired advertiser as a filter. 

Advertiser creatives

The creative list shows the creatives of the given advertiser. The list includes both creatives that were created with the advertiser creative workflow directly, as well as the ones that are created automatically when a user adds a creative in an individual insertion.

Create new advertiser creative

Click the + New advertiser creative to create a new advertiser creative. For more information about the creation of creatives, see Add and manage creatives in insertions.

Assign advertiser creative to insertion

To assign an advertiser creative to insertions proceed as follows:

1. Go to the advertiser creative list.
2. Locate the advertiser creative. 
3. Select ... > Assign to insertions.
4. Select the desired insertions. This will create insertion creatives, functioning as child creatives of the advertiser creative (parent). 
5. Click Apply.

Edit a single advertiser creative

To edit a single advertiser creative, proceed as follows:

1. Locate the creative.
   1. Go to the Advertiser creative list, find the item, and click ... > Edit.
   2. Alternatively, click the advertiser to view its insertion creatives, then click ... > Edit at the top-right corner of the page.
2. Make edits. 
3. Select Apply changes to insertion creatives before clicking Save to update the associated insertion creatives. This overrides existing settings in the insertion creatives. Changes to Status, Format, and Weight settings are never propagated to insertion creatives.
   ⚠️ If an associated insertion is currently Online with pending changes, saving will push those pending changes online alongside the advertiser creative update. 

Bulk edit advertiser creatives

To bulk edit multiple advertiser creatives, proceed as follows:

1. Select the checkboxes next to the creatives you want to update, then click Edit.
2. Modify any of the parameters: Width, Height, Click URL, Available formats, Partner measurement scripts, Custom script, Packs, Platform, Start date/time, End date/time, Key-values, and Geographical areas.
3. Apply changes across creative types: Parameters can be bulk-edited across mixed creative types, such as HTML5 and image creatives. Any parameter unsupported by a specific type will be skipped and applied only to compatible creatives.
4. Select Apply changes to insertion creatives before clicking Save to update the associated insertion creatives. This overrides existing settings in the insertion creatives. Changes to Status, Format, and Weight settings are never propagated to insertion creatives.
   ⚠️ If an associated insertion is currently Online with pending changes, saving will push those pending changes online alongside the advertiser creative updates.

Insertion creatives

Click on an advertiser creative name in the Name column, to view the insertions the advertiser creative is currently assigned to.

For each insertion creative that is associated with the advertiser creative, the following options are available from the "…" menu:

• Edit: edit the insertion creative. Make the desired changes and click Save to propagate the changes to the insertion creative. 
• Activate/deactivate: enable or disable the insertion creative. Alternatively, enable or disable the toggle in the Active column.