Overview

Maestro is a platform that connects media buyers who are looking to purchase advertising space (demand side) with publishers who sell their ad inventory using the Equativ Monetization Platform (supply side). 

It includes two main modules, that is, Media Planning and Activation, each designed to address different needs on the demand side, and is complemented by powerful troubleshooting and reporting tools.  

The following is an overview of each module: 

• Media Planning: Media Planning is used to discover the supply from the Equativ’s publishers and forecast how many ad opportunities are available. It integrates with third-party demand-side platforms through a deal ID. We recommend it to customers who want to use third-party demand-side platform solutions.
• Activation: Activation is used to discover the supply from the Equativ’s publishers and convert it into an actual campaign or a deal without the need of integrating with third-party demand-side platforms. We recommend it to customers who want to use Equativ as a demand-side platform.
• Troubleshooting: Troubleshooting helps identify and resolve issues that might affect line item performance. It visually displays, with exact figures, where ad opportunities exit the auction process. Additionally, it provides detailed bid status statistics, offering valuable insights to efficiently address issues.
• Reporting: Maestro offers a set of reporting tools designed for immediate and in-depth analysis, including Instant Insights for real-time results, Instant Report Builder for comprehensive statistics, and report lists for a detailed overview of all reports.

Access

To log in, go to Maestro and enter the email address associated with your account and your password. Alternatively, click Log in with Google if you have a private or corporate Google account. For this single sign-on (SSO) mechanism to work, the email address associated with your Google account must be identical to the email address associated with your account at Equativ.