Monitor all campaigns and line items
Overview
The dashboard helps you monitor and manage advertising campaigns. Use it to track key performance indicators (KPIs) and edit campaign settings. The dashboard provides the following benefits:
- Fast-loading views: access relevant KPIs quickly.
- Flexible monitoring: view all campaigns across the account or focus on your favorites.
- Typology categorization: organize campaigns by their specific type.
Access dashboard
To access a dashboard, follow these steps:
- Log into the Kamino platform.
- From the left menu, select Campaigns > Dashboard.
The Dashboard page is divided into two sections: Guaranteed and Sponsored.
Each section includes two tabs:
- My Favorites: shows campaigns you created or marked as favorites.
- All: shows all campaigns available on the account.
Within each Guaranteed or Sponsored dashboard, only campaigns containing the corresponding type of line items are displayed.
Search and filter campaigns and line items
Search by keywords
You can find campaigns and line items using keywords. To do that, follow these steps:
- In the Search by name field, enter a keyword.
- (Optional) To narrow your results, select a search scope from the dropdown menu:
- Campaign name
- Line item name
- Both
The search only applies to the currently active tab: My Favorites or All.
Search by status
You can search the campaigns and line items by their status. To do that, follow these steps:
- Click the filter icon
in the navigation menu. - In the Operator dropdown, select one of the following operators: Campaign, Line item, or Both.
- In the status dropdown, select one of the following statuses:
- Ended: the campaign end date has been reached.
- Archived: the campaign’s end date and duration have been reached. No further reporting calculations are performed.
- Paused: the campaign has been paused by the user.
- Programming: campaign setup in progress.
- Review: the campaign is ready and delivering. A cookie is set to enable preview.
- Running: the campaign is active.
- You can build a more complex filter by adding additional criteria. To do this, select Add filter, choose the And or Or operator, and then configure the new filter as described in steps 1–3.
Customize dashboard
Show and hide columns
To show or hide columns in the dashboard, click the column selector
in the navigation menu, then select the columns you want to display and deselect the ones you want to hide.
Sort campaigns
To sort the campaigns and line items alphabetically or numerically, click the column headers.
Rearrange columns
To rearrange a column, hold the pointer over a column head and drag it to the desired location.
Interact with campaigns and line items
The dashboard provides action options for campaigns and line items that allow users to manage and interact with them directly.
Available actions include:
-
Mark as favorite: In the Actions column, click
Add to favorites. -
Access campaign dashboard: In the Actions column, click
Access campaign dashboard. - Access campaign settings: In the Actions column, click the three-dot menu and select Access campaign settings.
- Archive campaign: In the Actions column, click the three-dot menu and select Archive.
- Delete campaign: In the Actions column, click the three-dot menu and select Delete.
- Share campaign information: In the Actions column, click the three-dot menu and select Share info to copy campaign information to the clipboard.
Edit campaigns and line items
Optimize campaigns directly from the dashboard. You can edit dates, budgets, status, pacing, and priorities.
Edit dates
You can edit start and end dates of a campaign or line items directly from a dashboard. To edit a date, in the Duration column, select a date from the date picker and click the
tick icon.
Line item dates must fall within the campaign's date range. If you set a line item date outside the campaign range, the system displays an error message.
Edit budget
You can adjust a budget at either the campaign or line item level while the campaign is active. The system enforces the following rules:
- Line item limit: a line item budget cannot be lower than the amount already spent.
- Campaign limit: a campaign budget cannot be lower than the sum of its line item budgets.
- Allocation: line item budgets cannot exceed the remaining campaign budget.
To edit a budget, in the Budget column, enter a new value and click the
tick icon.
Remaining budget
Under each value in the Budget section, the system shows the amount not yet assigned to a line item. For example, if you allocate €100 to a campaign but only assign €50 across all its line items, the field displays €50 as the remaining amount to be allocated.
Edit status
You can update the status of either the campaign or the line items. To do that, in the Status field, select a new status.
Edit pacing
You can update the pacing of either the campaign or the line items. To do that, in the Pacing field, select a new pacing.
Edit priority
You can update the priority of either the campaign or the line items. To do that, in the Priority field, select a new priority.
Bulk edit line items
To modify several line items simultaneously, follow these steps:
- Check the line items you want to edit.
- From the upper right of the dashboard, select one of the following:
-
Change duration: select Start date or End date, update the dates, and click the
tick icon. - Change pacing: select a pacing option from the list and confirm the changes in the window that appears.
- Change priority: select a priority from the list and confirm the changes in the window that appears.
- Confirm your changes in the validation pop-up.
The system might take a few seconds to process the update.
Monitor KPIs
Delivery and pacing metrics
The following metrics track campaign timeline, priority, and delivery progress:
| Metric | Definition and calculation |
|---|---|
| Days remaining | The number of days left until the scheduled end date. Formula: End date − Current date |
| Duration | The timeline for the campaign or line item, showing start and end dates and elapsed progression. |
| On Target | A measurement of delivery pacing that compares budget spent to time elapsed. A value above 100% indicates delivery is ahead of the planned trend. Formulas for active campaigns: Standard line items: (Spent budget / Total budget) / (Elapsed days / Total days) Fixed line items: Elapsed days / Total days Formulas for ended campaigns: Standard line items: Spent budget / Total budget Fixed line items: 100% |
| Pacing | The budget distribution setting (for example, evenly or as fast as possible). |
| Priority | The numerical value assigned to the line item. |
| Status |
The operational state of the campaign or line item:
|
Status color indicators (On Target)
The On Target metric uses color coding to indicate delivery performance thresholds:
- Green: 90%–110%
- Purple: Over 110%
- Red: Under 70%
- Yellow: 70%–89%
Performance and financial metrics
The following metrics evaluate costs, revenue, and engagement:
| Metric | Definition and calculation |
|---|---|
| AdSpend | The total cost of delivered ads. |
| Budget | The original amount configured during setup. |
| Budget consumption |
The percentage of budget spent. Formula: Ad spend / budget |
| CTR | Click-through rate. Formula: Clicks / Impressions |
| Daily pacing | Average spend based on the last 7 and 3 days. |
| Estimated landing budget |
Estimated budget at the end of the campaign, based on last 7 and 3 days trends. Formula: Last x days daily trend × Remaining days |
| Impressions | The total number of ad renders. |
| MaxBid | The maximum price per click (sponsored product campaigns only). |
| OnTarget delta | The difference between actual spend and theoretical spend. Formula: Ad spend − Ad spend theoric |
| Optin rate | The percentage of spend allocated to opt-in ads. Formula: (Optin ad spend / Ad spend) × 100 |
| ROAS | Return on ad spend. Formula: Total revenue / Spend opt-in |
Data refresh cycles
Dashboard data refreshes according to two distinct cycles:
- End of day (EOD): Refreshes once daily at midnight. This includes attributed revenue, ROAS, and opt-in AdSpend.
- End of hour (EOH): Refreshes every 60 minutes. This includes AdSpend, views, impressions, and clicks.
Don't use EOH AdSpend to calculate ROAS.