In the diagram, the services highlighted in orange represent the platform components provided by the Kamino ecosystem.

These services correspond to the platform-level services, which are managed by Equativ and can be directly integrated into the retailer's ecosystem. They support core capabilities such as campaign management, reporting, and platform operations.

All other blue services shown in the diagram are part of the Kamino on-site ads ecosystem and are displayed for contextual understanding only.

For more information about these services, see About on-site ad integration.