Use traffic forecasting report
Overview
The Traffic forecasting report estimates the volume of advertising impressions available on your inventory over a future period. It helps you understand how much inventory you can sell.
Access
To access a traffic forecasting report, sign in to the Kamino platform and select Reporting > Traffic Forecasting from the left menu.
Generate traffic forecasting report
To generate a traffic forecasting report, follow these steps:
- In the Scope section, select a retailer.
- In the Dimensions field, select one or more dimensions for the report: Time, Context-key, Page type, or Position. ⓘ Note: Time is selected by default and can't be unselected. Page types and positions are based on the retailer’s current GRID configuration. You can only report on or forecast page types and positions that are currently available on the retailer’s website.
- Optional: In the Filters section, select filters to narrow down the report:
- In the Page type field, select one or more page types: Category, Home, or Search.
- In the Position field, select one or more positions: Bottom, Left Gutter, Middle, Middle-Bottom, Middle-Centre, Middle-Native, Middle-Product, Middle-Right, Middle-Top, Right Gutter, or Top.
- Optional: In the Context-keys section, fill in the Keywords or Categories lists. Each table appears only when its matching page type is selected. The corresponding table is cleared if you remove the page type. You can fill in any combination of these lists.
- In the Keywords section, click the plus icon, enter keywords separated by commas, and click Add.
- In the Category section, click the plus icon, enter the category name, and click Add.
- In the Period section, select a time grain: Monthly, Weekly, Daily as well as Start Date and End Date.
- In the Report Summary section, review your settings and click Generate report. To configure a report from scratch, click Reset All.
The CSV file downloads as soon as generation finishes, and the form remains editable.
- Opportunities are equal to Position × available maximum ads for a given position. A page load can have n opportunities.
- If you select context-key as a dimension, you can select a maximum date range of 30 days. Otherwise, you can select up to 180 days.
- The confidence index reflects how reliable the model has historically been at predicting a specific series, based on its accuracy during training (backtesting). Accuracy is measured using wMAPE, which represents the percentage of error between the model’s point forecast and the actual value. Based on this metric, each series is classified as High confidence (wMAPE ≤ 30%), Medium confidence (wMAPE ≤ 60%), or Low confidence (wMAPE > 60%).
- We provide a central forecast along with a minimum–maximum range within which the actual value is expected to fall with 95% confidence. The range is capped at −20% / +30% around the forecast to keep the numbers readable and actionable.