Use follow-up report
Overview
The Follow-up report is a reporting solution that provides delivery insights for all live campaigns. Use this report to get a high-level overview of delivery performance across your website.
This report includes delivery information for website campaigns that have delivered at least one impression during the current month. The report updates daily and includes data up to the previous day (d-1).
For a campaign to appear in the follow-up report, it must meet the following criteria:
- The start_date is before the next month.
- The end_date is after the previous month.
Example: if a campaign starts delivering on September 15 and you download the report on September 14, the campaign doesn't appear in that report.
Access
To access the follow-up report, sign in to the Kamino platform and select Reporting > Follow-up from the left menu.
Generate follow-up report
To generate a billing report, select 
Generate report on the right side of the report table.
Metrics
The report contains two tabs: Follow-up and KSP.
Follow-up tab
This tab provides information about display formats, with one line per format or line item. Use these KPIs to monitor and optimize your campaigns.
Optimization example
If your theoretical delivery rate is 67% but your actual delivery rate is only 32%, the delta versus trend is -34%. Because this is higher than 10%, you might need to optimize the campaign by adding keywords or categories to ensure the booked budget is spent.
| Item name | Description |
|---|---|
| alert | Indicates if a campaign is behind its budget; the delta versus trend is higher than -10%. |
| campaign_budget | Campaign budget as configured in the platform. |
| campaign_end_date | Campaign end date as configured in the platform. |
| campaign_id | Campaign ID as indicated in the platform URL. |
| campaign_name | Campaign name as configured in the platform. |
| campaign_start_date | Campaign start date as configured in the platform. |
| cron_job_date | The day the report was downloaded. |
| cpx_hit | Number of billing events (impressions, views, or clicks depending on the rate card). |
| daily_delivery_budget |
Amount of budget spent per day.
Formula: delivered_budget / (cron_job - start_date) |
| delivered_budget | Total budget spent by the line item. |
| delivery_rate |
Percentage of budget spent versus budget booked. Ideally, this matches the theoretical delivery rate (+/- 10%).
Formula: delivered_budget / line_item_budget |
| delta_vs_trend |
Difference between the theoretical and actual delivery rate.
Formula: delivery_rate - theoretical_delivery_rate |
| forecasted_budget |
Estimated budget consumption based on the delivery trend.
Formula: ((delivered_budget / (cron_job - start_date)) * remaining_days) + delivered_budget |
| format | Format configured in the line item. |
| line_item_budget | Line item budget as configured in the platform. |
| line_item_end_date | Line item end date as configured in the platform. |
| line_item_id | Line item ID as indicated in the platform URL. |
| line_item_name | Line item name as configured in the platform. |
| line_item_start_date | Line item start date as configured in the platform. |
| page_type | The types of pages where the line item displays (for example, home, search, product). |
| query_name | The name of the report. |
| remaining days |
Number of days until the campaign ends.
Formula: end_date - cron_job |
| theoretical_delivery_rate |
Percentage of time elapsed between the start and end dates.
Formula: (cron_job - (start_date - 1)) / (end_date - start_date) |
| unspent_budget |
Budget that might remain undelivered if the trend continues.
Formula: line_item_budget - forecasted_budget |
KSP tab
This tab provides information about sponsored product campaigns, with one line per product. Use this data to identify top or low spenders and optimize product-level performance.
| Item name | Description |
|---|---|
| average cpc | The average cost-per-click since the start of the campaign. |
| campaign_budget | Campaign budget as configured in the platform. |
| campaign_end_date | Campaign end date as configured in the platform. |
| campaign_id | Campaign ID as indicated in the platform URL. |
| campaign_name | Campaign name as configured in the platform. |
| campaign_start_date | Campaign start date as configured in the platform. |
| clics | Total number of clicks on the product. |
| creative id | The ID associated with the product. |
| cron_job_date | The day the report was downloaded. |
| format | Format configured in the line item. |
| imps | Total number of impressions delivered. |
| line_item_budget | Line item budget as configured in the platform. |
| line_item_id | Line item ID as indicated in the platform URL. |
| line_item_name | Line item name as configured in the platform. |
| Max bid | The maximum bid configured in the platform. |
| page_type | The types of pages where the line item displays. |
| Product id | The unique identifier for the product. |
| Product name | The name of the product. |
| query_name | The name of the report. |
| spends |
The total budget spent per product.
Formula: average cpc * clics |
Some figures in the report might differ slightly from manual calculations due to rounding.