Monitor sponsored product campaigns and line items
Overview
The sponsored product campaign dashboard lets you monitor campaign performance with hourly media metrics and daily sales metrics. Key benefits include:
- KPI monitoring: access top-level key performance indicators to evaluate campaign health.
- Granular insights: view detailed performance metrics for individual products.
- Bid management: modify maximum bids directly within the dashboard to optimize spend.
For more information about dashboard management and monitoring, see Monitor all campaigns and line items.
Access sponsored product campaign dashboard
To access the sponsored product campaign dashboard, follow these steps:
- Log into the Kamino platform.
- From the left menu, select Campaigns > Dashboard.
- Navigate to the Sponsored dashboard at the bottom of the page.
- Locate your campaign by searching for the campaign name or line item name.
- In the Actions column, click
Access campaign dashboard.
Monitor KPIs
At the top of a Dashboard page, you can check the primary metrics for your campaign:
| Metric | Definition |
|---|---|
| Average CTR (%) | The average click-through rate across your campaigns. This percentage represents the ratio of total clicks to total impressions. |
| Average ROAS (%) | The average return on ad spend across your selected campaigns. This percentage represents the ratio of attributed revenue to opt-in AdSpend. |
| Global AdSpend | The total advertising cost incurred across your entire account or selected scope, based on the campaign’s pricing model (for example, CPC, CPM, CPMV). |
| Total impressions | The total number of times your product ads appeared on a page across all active placements. |
| Total revenue | The total monetary value generated from sales attributed to your ads. Revenue is calculated only for users who have opted in to tracking. |
Unlike downloaded reports, which update daily, on-screen metrics update based on their category:
- Sales-related metrics update daily (EOD).
- Media delivery metrics update hourly (EOH).
For more information, see Data refresh intervals.
Category details
The Category details table summarizes performance by category level (N1, N2, N3, or N4) or by individual product. The table includes the following information:
| Metric | Definition |
|---|---|
| AdSpend | The total cost of all paid clicks on a product. Since the platform uses a cost-per-click (CPC) model, this value represents the sum of all individual click costs. |
| Clicks | The total number of times users click a product ad to visit the product page. |
| CTR (Click-through rate) | The ratio of clicks to impressions. Use this KPI to evaluate ad relevance and campaign performance. |
| Daily pacing | Average spend based on the last 7 and 3 days. |
| Impressions | The total number of times a product appears on a page. The platform doesn't charge for impressions; costs only apply to clicks. |
| MaxBid | The maximum amount you are willing to pay for a click on a specific product. This value is set at the product level and acts as a hard cap for the bidding algorithm. |
| ROAS (Return on ad spend) | The ratio of attributed revenue to opt-in AdSpend. The platform calculates this metric using opt-in data only to maintain accurate attribution tracking. |
The Category details table displays only active products by default. AdSpend for deactivated products is excluded from the table. To view inactive products, click Inactive next to the search bar.
Modify the maximum bid
To modify the maximum bid, follow these steps:
- On the Dashboard page, navigate to the Category details section.
- Expand the categories until you reach the product level.
- In the MaxBid column, locate the editable bid field for the specific product.
- Enter the new value.
- Click the
tick icon.
Download reports
To download a report, follow these steps:
- At the top of the Dashboard page, click Generate report.
- (Optional) Use the date picker to select a custom date range for your report. This is useful for analyzing specific performance periods or managing long-term campaigns.
- Once the generation is complete, click Download.
Data refresh intervals (KPIs)
The data in your reports follows two refresh cycles:
- EOH (End of hour): data for ad spend, views, and clicks refreshes at the end of every hour. For example, a report downloaded at 1:50 p.m. contains data updated at 1:00 p.m.
- EOD (End of day): data for ad spend, opt-in, and attributed revenue updates daily at midnight. For example, a report downloaded at 1:50 p.m. on October 29 contains data updated at 11:59 p.m. on October 28.
Don't calculate ROAS using EOH ad spend, as revenue data is only available on an EOD basis.
Report field definitions
| Field | Description |
|---|---|
| campaign_id | The unique identifier of the campaign. |
| creative_id | The unique identifier of the creative. |
| creative_product_id | The unique identifier of the product. |
| creative_product_name | The name of the product. |
| creative_type | The type of creative (always "sponsored product"). |
| day_bucket | The date for the data row. |
| eod_ad_spend | Total ad spend updated every 24 hours. |
| eod_ad_spend_optin | Opt-in ad spend updated every 24 hours. |
| eod_ad_spend_optout | Opt-out ad spend updated every 24 hours. |
| eod_attributed_revenue | Attributed revenue updated every 24 hours. |
| eod_return_on_ad_spend | ROAS updated every 24 hours. |
| eoh_ad_spend | Ad spend updated at the end of each hour. |
| eoh_click_through_rate | CTR updated at the end of each hour. |
| eoh_clicks | Clicks updated at the end of each hour. |
| eoh_impressions | Impressions updated at the end of each hour. |
| eoh_views | Views updated at the end of each hour. |
| line_item_id | The unique identifier of the line item. |
| page_category_id | The unique identifier of the page category. |
| page_category_name | The name of the category. |
| page_id | The unique identifier of the page. |
| page_product_category_id | The unique identifier of the product category page. |
| page_product_category_name | The name of the product category page. |
| page_product_id | The unique identifier of the product page. |
| page_product_name | The name of the product page. |
| page_type | The type of page where the ad appeared. |