Overview

The Maestro AI agent includes a smart search capability that can access both Maestro data and public web sources. This lets you explore your deals and obtain additional market context using natural language queries.

Internal search in Maestro

You can ask questions about your deals in natural language.

The agent searches your existing deals and returns a list that matches your criteria, along with key information to help you decide what to do next.

Example prompts:

• List deals with low win rate.
• Show me all deals targeting Partner X.

External search for web context

The agent can also search public web sources to provide additional context, for example, general benchmarks, market trends, and indicative performance ranges. This search is limited to high-level, publicly available information and doesn’t access or compare your private deal data directly against external sources.

The external search can include:

• High-level best practices to benchmark your strategy
• Market or industry trends
• Typical performance ranges for specific formats or verticals (as indicative ranges, not guarantees)

Using this information, you can refine your strategy and better understand how your deals compare to broader market conditions.

Example prompts:

• What are typical CTR and CPM ranges for video campaigns in the retail vertical in Europe?
• What are current market trends for CTV advertising in the US?
• What are common best practices for pacing and frequency capping in brand awareness campaigns?

Interact with Maestro AI agent

To explore deals and obtain market context, follow these steps:

1. Select Ask AI in the top-right corner of the page and enter your prompt.
2. Provide any missing or unclear information if prompted. If the request is incomplete or ambiguous, the agent asks follow-up questions to gather the required details.