Overview

The Maestro AI agent helps you create, edit, and optimize deals using natural language. It can propose deal configurations, refine existing deals, provide suggestions based on media plan context, and offer insights to improve delivery and performance.

Interact with Maestro AI agent

To use the AI agent, follow these steps:

1. Select Ask AI in the top-right corner of the page and enter your prompt.
2. Provide any missing or unclear information if prompted. If the request is incomplete or ambiguous, the agent asks follow-up questions to gather the required details.

Create or edit deals from a text brief

You can create or edit deals by describing your requirements in plain language. 

This approach allows you to quickly move from business objectives to a proposed technical configuration without manually filling every field. It is particularly useful for complex deal structures, including meta-deals, such as those involving detailed targeting or multiple conditional layers. 

You can describe your requirements to configure a deal from scratch or refine an existing one. Based on your brief, the agent proposes a deal and automatically populates the relevant configuration fields.

Example prompts:

• Set up a private auction video deal on CTV in the US, targeting ages 18–34 with a €6 CPM floor.
• Create a meta-deal that groups my Q2 branding deals for France, Germany, and the UK under one parent.

Use the agent within a media plan or deal context

When you use the Maestro AI agent from a media planning page (in creation or edition mode), the agent automatically takes that page’s context into account. This allows it to:

• Interpret your questions based on the current plan or deal you’re working on.
• Propose suggestions (such as targeting, pacing, or budget adjustments) aligned with the media plan in view, which can be reviewed and validated directly within the conversation.

You don’t need to restate all the details of the current plan in your prompt; the agent can use the existing page context to refine its analysis and recommendations.

Explore deals and obtain market context

You can ask the agent to analyze the current setup and provide recommendations.

Example prompts:

• Review this plan and suggest optimizations to improve delivery while staying within the current budget.
• Based on this media plan, are there any targeting constraints that could limit available inventory?
• Given the settings on this page, what changes would you recommend to increase win rate?