Encrypted Utiq and ID5 identifiers

Profile identifiers of the alternative ID (extended ID) providers Utiq and ID5 can now be synced in their encrypted format. Equativ is able to decrypt the IDs internally, using the respective provider's API.

Documentation: Sync segments and profiles

ZIP code based profile identifiers

Profile identifiers can now be synched based on the postal code (ZIP code), used for geo targeting; format: two-letter (ISO 2) or three-letter (ISO 3) country codes, followed by a colon and the postal code, for example, FR:75001.

Documentation: Sync segments and profiles

IRIS.TV contextual segment targeting

You can now target content-ID-based segments that are built with IRIS.TV | Video Data Connectivity 's content identifier. Specifically, this new targeting option enhances the selection of Connected TV inventory in the United States. The new "IRIS.TV™" contextual segments are available as part of Equativ's Data Marketplace offer.