The new Ahead delivery mode

The new Ahead delivery mode front-loads delivery, spending more at the beginning of the campaign and gradually tapering off to ensure full budget utilization while adapting to traffic fluctuations. It helps prevent underspending in situations with uncertain inventory or late-stage competition.

Documentation: Create and manage campaigns

ASAP budget regulation now the default for new budgets

ASAP budget regulation is now the default catch-up behavior for all new budgets. Previously, missed delivery was redistributed evenly across remaining days. ASAP budget regulation allows the system to recover as early as possible—typically the next day, if inventory allows. This update enables faster catch-up and improves responsiveness on strong inventory days.

Documentation: Create and manage campaigns