Configure custom pricing rules

Overview

Custom pricing rules (CPRs) let you apply specific pricing adjustments to selected guaranteed campaigns. Use CPRs to increase or decrease a campaign price by applying a positive or negative percentage adjustment.

You can create multiple rules per website but only one rule can be applied to a campaign at a time.

To create and manage CPRs, you must have the Business Manager role.

 

Create custom pricing rules

To create a new rule, perform the following steps:

  1. Log into the Kamino platform.
  2. From the left menu, select Administration.
  3. Select Rules
  4. Select the relevant website by clicking the corresponding tab.
  5. Select Add a new rule or New rule.
  6. Select Custom pricing.
  7. In the Name field, enter a unique name for the rule. Each rule name must be unique for the website.
  8. In the Value field, enter the percentage value, for example, 6.7% or -6.7%.
  9. Select Add.

Once you create a rule, you can apply it during campaign setup only if it is active for the selected account. The Custom pricing option appears in the campaign workflow only when the rule is activated.

Manage existing rules

Edit rules

You can edit the name of an existing rule. To do this, follow these steps:

  1. Log into the Kamino platform.
  2. From the left menu, select Administration > Rules.
  3. Go to the Custom pricing section.
  4. Select Edit.
  5. Update the name.
  6. Select Save changes.

Other rule properties, such as the percentage value, cannot be changed after the rule is created.

 

Enable and disable rules

To enable or disable a rule, follow these steps:

  1. Log into the Kamino platform.
  2. From the left menu, select Administration > Rules.
  3. Select:
  • Disable: click the green toggle to deactivate a rule. Deactivated rules move to the Inactive tab and no longer appear in the campaign workflow.
  • Enable: you can reactivate a rule at any time from the Inactive tab.

Apply rules to a campaign

To apply a custom pricing rule, follow these steps:

  1. Create a campaign.
  2. Select the Custom pricing checkbox.
  3. Select the desired rule from the dropdown menu. The associated percentage appears automatically.

If you copy and paste a campaign, the new campaign automatically inherits the pricing rule from the original campaign.

 

Pricing examples

The following examples show how the system calculates the Cost Per Mille (CPM) based on your settings.

Scenario Calculation Result
Applied rule (-15% adjustment) €48 (Ratecard price) × 0.85 €40.80
No rule applied €48 (Ratecard price) × 1.00 €48.00

Important constraints

  • Campaign creation setting: you must select the rule during campaign creation. After the campaign is created, you cannot add, remove, or change the applied pricing rule.
  • Disabled rules: if you disable a rule, campaigns already using that rule retain the adjustment. However, the rule will no longer appear in the dropdown menu for new campaigns.