Overview

DSP and buyer seat targeting lets you either target a specific DSP or refine targeting to a specific buyer seat within a DSP. This helps ensure deals are directed to DSPs with available inventory and supports more informed decision‑making based on how each DSP or buyer seat performs. You can either target a buyer seat or a DSP, not both.

Configure buyer or DSP seat targeting

To configure buyer seat or DSP targeting, follow these steps:

1. In the Media Planning module:
   1. from the Buyer seats dropdown, select a buyer seat. 
   2. from the DSP dropdown, select a DSP. You can either target a buyer seat or a DSP (not both). ⚠️ Warning: targeting a DSP might not be available in your account. 

As you select buyer seat or DSP targeting, the Bid Requests chart in the Inventory Insights section updates in real time. For more information, see Get inventory insights.

The following rules apply to the Bid Requests chart: 

• If no buyer seat or DSP is selected, the chart shows the five DSPs with the highest number of bid requests. 
• If no historical data on bid requests exists for any of the selected buyer seats or DSP, a "No data" message is displayed. 
• If historical data is available only for some of the selected buyer seats or DSP, the chart displays data solely for those with bid requests. 
• The chart displays the daily bid request counts for the targeted DSPs. The cumulative number of bid requests for the DSP with the highest count is shown on the left, while a daily breakdown for all selected DSPs is presented on the chart.
• The chart displays bid request estimates, not avails estimates. 
  • Bid request estimates: the estimated volume of bid requests sent by Equativ to partner DSPs for buyers to bid on, based on real-time data and DSP targeting criteria. 
  • Avails estimates: the total volume of available ad opportunities, based on historical traffic