Creative enhancement compatibility matrix
The following table describes the creative enhancement types, inventory and device compatibility, and platform availability.
| Enhancement type | Inventory type | Device compatibility | Description |
|---|---|---|---|
| Countdown | Display | Desktop, Mobile, Tablet | Adds a countdown clock to a banner or video ad to highlight an end date for launches, events, or limited-time offers. |
| Countdown | Video - Instream | Desktop, Mobile, Tablet, CTV | Adds a countdown clock to a video ad to highlight an end date for launches, events, or limited-time offers. |
| CTV dynamic CTA scroller | Video - Instream | Desktop, Mobile*, Tablet*, CTV | Displays a sliding call-to-action bar across the bottom of a CTV or instream video ad with scrolling headline or CTA text. |
| Custom template | Video - Instream | CTV | Configures bespoke CTV ad enhancements on demand using elements like skins, overlays, QR codes, or tickers. |
| Daily weather outlook | Video - Instream | Desktop, Mobile, Tablet, CTV | Adds a local weather module to an ad that shows current conditions and forecasts for the city where the ad is served. |
| Dynamic caption | Video - Instream | Desktop, Mobile, Tablet, CTV | Adds animated captions to video ads so viewers can read the message when sound is off. |
| Dynamic QR code | Video - Instream | Desktop, Mobile*, Tablet*, CTV | Overlays a scannable QR code on a video or CTV ad that links to a landing page and tracks scan activity. |
| Headline | Display | Desktop, Mobile, Tablet | Adds a headline above or next to a creative. You can set headlines manually or generate them using AI. |
| News ticker | Video - Instream | Desktop, Mobile*, Tablet*, CTV | Adds a scrolling news bar to a video ad to display text updates in a ticker format. |
| Shoppable ads | Display | Desktop, Mobile, Tablet | Creates a shoppable layout around a creative with product tiles and "Shop" calls to action to help users discover items. |
| Sports ticker | Display | Desktop, Mobile, Tablet | Adds a live sports bar to an ad that shows the latest scores and upcoming games for selected leagues. |
| Sports ticker - golf | Video - Instream | Desktop, Mobile, Tablet, CTV | Displays recent scores and upcoming PGA Tour events as a rotating strip on a video ad. |
| Sports ticker - medal count | Video - Instream | Desktop, Mobile, Tablet, CTV | Displays a regularly updated medal table for the top countries during major sporting events. |
| Trivia | Video - Instream | CTV | Uses a CTV-specific template to add trivia content inside a video ad to increase interaction. |
| Weather overlay and daily weather outlook | Display | Desktop, Mobile, Tablet | Adds a local weather module to an ad that shows current conditions and forecasts for the city where the ad is served. |
*These devices aren't recommended.