Overview

The Creatives page serves as a centralized hub to view, create, manage, and distribute all creative assets across your advertiser accounts. Instead of managing assets strictly within individual line items, it lets you maintain a unified creative repository and assign or reuse assets across multiple campaigns and line items.

Access

To access the Creatives page, follow these steps:

1. Log in to Maestro.
2. From the navigation menu, select Creatives.

The page displays all creatives associated with your company across all advertisers.

Switch between views

You can switch between two view formats using the view toggle at the top right of the list:

• Table view: displays a detailed, sortable list of all creatives.
• Tile view: displays visual cards for each creative.

Table view

The table view includes the following columns:

• Name: the creative name.
• ID: unique system identifier for the creative.
• Format: display, video, native, retail native, or script.
• Type: banner, script, VAST video, URL video, URL VAST, Native.
• Dimensions: pixel size of a creative.
• Line items: number of line items currently using this creative.
• Advertiser: the advertiser account the creative belongs to.
• Extension: the file extension.
• Created at: Date and time when the creative was created.

Sort table

You can sort the Name, ID, and Type columns alphabetically and the Created At column chronologically by clicking the column headers.

Tile view

The tile view presents creatives as visual cards that include the following:

• A thumbnail preview of a creative.
• Key details, such as creative name, format, type, and dimensions.
• A three-dot icon to edit, preview, duplicate, or assign to line items.

Filter creatives

You can filter creatives using the following options:

• Advertiser: to filter creatives by advertiser, click + Add filters and select a specific advertiser.
• Type: to filter creatives by type, click + Add filters and select from the following types: Banner, Script, VAST Video, URL Video, URL VAST, Native.
• Name: to filter creatives by name, enter your input in the Search by name or ID field.
• Creation date: to filter creatives by creation date, select a time range from the date picker on the right.

Check line item usage

The Line items column shows how many line items are currently associated with a creative:

• Multiple line items: click the counter to open a side panel listing all associated line items, including campaign names, line item IDs, and direct links to each line item.
• Single line item: click 1 to navigate directly to the line item's configuration page.
• Unassigned: an em dash (—) indicates that the creative isn’t associated with any line item.

Create creative

To add a new creative directly to the repository, follow these steps:

1. At the top of the page, select New creative.
2. Select the creative format: Display, Video, or Native.
3. Configure the creative using the fields described below.

Display and Video creatives

Upload Display and Video creatives from your computer

To upload a display or video creative file from your computer, follow these steps:

1. Select Upload from computer.
2. In the Advertiser field, select the specific advertiser.
3. In the Name field, define the name of your creative.
4. Click Import an image/Import a video and upload the image/video file from your computer. The maximum video file size is 30 MB.
5. In the Width and Height fields, enter the desired dimensions. ⓘ Note: this setting applies only to Display creatives.
6. In the Click URL field, paste the creative's click URL. It must start with http:// or https://.
7. If needed, add a third-party measurement code. For more information, see Create line item: third-party measurement codes.
8. Select Add a creative. To save the current creative and create another one right away, enable the Add another creative checkbox before you save the current creative.

Paste third-party tag

To add a creative by pasting a third-party tag, follow these steps:

1. Select Third-party tag.
2. In the Advertiser field, select the specific advertiser.
3. In the Name field, define a name.
4. Paste VAST URL or VAST TAG.
5. If appropriate, add macros to the third-party tag. For more information, see Create line item: macros.
6. In the Width and Height fields, enter the desired dimensions. ⓘ Note: this setting applies only to Display creatives.
7. In the Click URL field, paste the creative's Click URL. It must start with http:// or https://.
8. If needed, add a third-party measurement code. For more information, see Create line item: third-party measurement codes.

If a third-party tag is restricted, for example due to geo-based or similar rules, saving the line item might be prevented, as the creative cannot be uploaded. In this case the tag settings must be adjusted in the third party system.

9. Select Add a creative. To save the current creative and create another one right away, enable the Add another creative checkbox before you save the current creative.

Native creatives

To upload a native creative file from your computer, follow these steps:

1. Select creative sub-type: Standard Native or Retail Native.
2. Configure the creative using the fields described below.

Standard Native

For Standard Native, follow these steps:

1. In the Advertiser field, select the specific advertiser.
2. In the Name field, define the name of your creative.
3. In the Click URL field, paste the creative's click URL. It must start with http:// or https://.
4. In the Title field, enter a title or headline for your native ad. The character limit is 90.
5. In the Description field, enter the text related to the advertised product or service. The character limit is 140.
6. In the Call to action field, enter the call to action text that leads to the landing page, for example "Subscribe now". The character limit is 15.
7. In the Sponsored field, enter the name of the advertising company. The character limit is 25.
8. If you select Install app, the Price and Rating fields become mandatory.
9. Optional: Fill in the following fields:
   • Price: the price of the product
   • Rating: the product's rating, varying between 0 and 5
   • Likes: the number of likes for the product
   • Downloads: the number of the product downloads
   • Phone number: the contact phone number
   • Icon: the icon to be displayed in the ad
   • Display URL: the URL to be displayed in the ad
   • Address: the product's or business's address
   • Additional description: additional information about the product
10. If needed, add a third-party measurement code. For more information, see Create line item: third-party measurement codes.
11. Select Add a creative. To save the current creative and create another one right away, enable the Add another creative checkbox before you save the current creative.

Retail Native

To create a Retail Native creative, follow these steps:

1. In the Advertiser field, select the specific advertiser.
2. In the Name field, define the name of your creative.
3. In the Language field, select the language of the creative's content.
4. Select one of the following product source types:

• Static CSV: upload a CSV file containing your product data (for example, product names, images, prices, links) directly from your computer.
• CSV Feed URL: provide a hosted URL pointing to a CSV file. The product data is fetched from this URL, allowing you to update the feed externally without re-uploading. 

  The CSV file must include the following columns: id, productUrl, imageUrl, title, description, price, and salePrice. To download a template with the required header row, click Download Blank Template.

   
• Catalog API (Kamino): connect to a product catalog via the Kamino API. Select Catalog API as the product source type. Then select a catalog, enter the product IDs, and select Check Errors to validate them. 

  You cannot change the product source type after you create a creative. To use a different product source type, create a new creative. 

  You can add a maximum of 50 products.

   

5. Complete the product settings:
   • In the Product order field, select In order or Shuffle.
     • In order: products are displayed in the order they appear in the source file or catalog.
     • Shuffle: products are displayed in a randomized order for each impression.
   • In the Call to action field, enter the text that leads to the landing page, for example "Shop now". The character limit is 15.
   • In the Advertiser field, enable Show advertiser text to display it in the ad. Enter the name to display in the Promoted by field and the advertiser name in the Advertiser field. In the Advertiser Logo field, upload the advertiser's brand logo.
   • In the Product images layout field, select Single or Multiple:
     • Single product: showcases a single product with one image.
     • Multiple product carousel: showcases multiple products in a carousel layout. The carousel supports two to six products.
6. If needed, add a third-party measurement code. For more information, see Create line item: third-party measurement codes.
7. Select Add a creative. To save the current creative and create another one right away, enable the Add another creative checkbox before you save.

Creative actions menu

Click the three-dot icon on any row or tile to perform the following actions:

• Edit: modifies creative details, URLs, or assets. Click Edit, update the creative configuration and select Save changes.
• Duplicate: clones the creative and generates a new creative ID. Click Duplicate, optionally update the configuration and click Add a creative.
• Assign to line item: opens the assignment side panel to associate the creative with line items. For more information, see Assign creatives to line items.
• Quick preview: displays a live creative preview in a side panel. Click the ad tile or select Quick preview to view the creative preview.
• Share: generates a shareable preview link for external review without requiring a platform login. Select Share to copy the URL to your clipboard.
• Copy creative ID: copies a creative ID to clipboard.
• Line items: presents the associated line items. For more information, see Check line item usage.

Assign creatives to line items

You can assign creatives to line items individually or in bulk.

Single creative assignment

To assign a single creative to line items, follow these steps:

1. Click the three-dot icon next to a creative and select Assign to line item.
2. In the side panel, browse or search for eligible line items under the advertiser for the creative and select one or more target line items.
3. In the How should the selected line items get this creative?, choose an option:
   • Keep linked creatives: all selected line items share the exact same creative ID. Any future updates to the creative automatically apply across all linked line items.
   • Create independent copies: generates a distinct copy with a new creative ID for each selected line item.
     

     These options are available only when you select a single creative. When you select multiple creatives, these options aren't available.

      
4. Click Assign.

Bulk creative assignment

To assign multiple creatives to line items, follow these steps:

1. Select the checkboxes next to multiple creatives in the table view.
2. In the top action bar, click Assign to line item.
3. Select the target line items in the side panel.
4. Click Assign.