A campaign inherits its status from its line items.
Campaign statuses
Status
Description
Deleted
The campaign is archived and cannot deliver anymore. All line items are in Deleted status.
Ended
The campaign reached its end date. All line items are in Ended status.
Paused
The campaign is paused, and ads aren't delivered. All line items are in Paused status.
Programming
The campaign has no line items or all line items are in Programming status.
Review
The campaign has finished line items and is awaiting retailer approval or rejection. All line items are in Review status.
Running
The campaign is validated, and ads are delivered. At least one line item is in Running status. This is the only status in which the campaign delivers ads.
Scheduled
The campaign has been validated and is awaiting live delivery. All line items are in Scheduled status.
Line item statuses
Status
Description
Programming
The line item exists without a creative part, that is, as a draft.
Review
The line item is fully set up and is awaiting retailer approval.
Approved
The retailer has validated the line item, and it can start delivering.
Rejected
The retailer rejected the line item.
Running
The line item is live, and ads are delivered on the website.
Paused
The line item is paused, and ads aren't delivered on the website.
Scheduled
The line item is scheduled for a future date range.