Name and ID of the website associated with this campaign.
Metrics
Daily refresh time
Attribute
Data type
Description
adSpend
integer
Total amount spent on advertising.
adSpendOptin
integer or string
Ad spend attributed to users who opted in to tracking on the retailer website.
adSpendOptout
string
Ad spend attributed to users who opted out of tracking on the retailer website.
attributedRevenue
string
Revenue attributed to the advertising campaign.
returnOnAdSpend
string
Return on ad spend (ROAS). This metric represents the revenue generated per dollar spent and is calculated only for users who opted in.
Hourly refresh time
Attribute
Data type
Description
adSpend
string
Total amount spent on advertising.
clickThroughRate
string
Percentage of impressions that resulted in clicks.
clicks
integer
Number of times users clicked on the ad.
impressions
integer
Number of times the ad was displayed to users.
onTarget
string
Budget pacing ratio. This metric represents the percentage of elapsed time compared with the percentage of the budget spent (100% means the campaign is on track).