Monthly Product Update EMP: October 2025
New deal creation workflow
A new workflow for Private and Preferred Deals is now available to a group of beta-testers. It offers an entirely new design, enhanced user experience and additional targeting criteria. The workflow lets you go back to the previous workflow at any time by clicking on the "Use legacy mode" button. Reach out to your Equativ contact to become a beta tester.
Documentation: Create private auction and preferred deal legacy workflow
Delivery rules: Block Auction Package and Maestro company
In Delivery rules, you can now select Maestro companies and apply the "Block Auction Package" effect. A Maestro company corresponds to a curator seat, buying or reselling inventory from Equativ inventory suppliers. With this feature, you can efficiently prevent specific Maestro companies from curating your inventory.
Documentation: Set delivery rules