Overview

Global advertiser exclusivity is an in-stream video feature that ensures programmatic competitor ads don't appear within the same video ad break. For example, programmatic ads for competing car brands—falling into the Automotive advertiser category—cannot appear in the same pre-roll, mid-roll, or post-roll ad break.

This feature is limited to programmatic in-stream video ads. It is global and applies to any programmatic advertiser category (IAB Tier 1 categories). It prevents multiple ads from the same category—such as Automotive, Food & Drink, or Health & Fitness—from appearing in the same ad break.

Publishers often use this feature in a TV context to guarantee exclusivity in the ad break to specific, premium advertisers.

Other advertiser exclusion modes

Global advertiser exclusivity applies only to programmatic in-stream video ads. For advertiser exclusions for in-stream video and other types of ads, see Link and exclude ads.

Prerequisites

Advertiser exclusivity works only in ad breaks that contain more than one ad. Therefore, the ad request for the ad pod (for example, the pre-roll ad break) must contain one of the following parameters:

• mabd: The maximum total duration of an ad break (in seconds).
• ps: The pod size (the number of ads in an ad break).

Activation

Global advertiser exclusivity in video ad breaks requires activation. Contact your Equativ representative to enable this feature in your network.

Impact on monetization

Once the feature is enabled, bid levels might decrease. The system will block some ads, because ads belonging to the same advertiser category are no longer allowed in the same video ad break. However, Equativ's internal analyses show that revenue usually does not decrease following activation.

Reporting

To report on ad opportunities blocked to enforce advertiser exclusivity, use the Bid Status dimension BlockedExcludedAdvertiserCategory (ID 50) in Instant Insights and Instant Report Builder. This bid status represents the number of times an ad was blocked to enforce advertiser exclusivity.

The Bid Status dimension only works in combination with specific bid-related metrics, such as Bids or Bid Requests.

The BlockedExcludedAdvertiserCategory (ID 50) bid status includes two types of blocked ads:

• Programmatic in-stream video ads excluded with the global advertiser exclusivity in video ad breaks, as explained in this document.
• Programmatic in-stream video ads excluded with specific category exclusions, as explained in section “Exclude IAB Tier 1 advertiser categories” in Link and exclude ads.