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    Ad format: Sponsored products

    Table of Contents

    Overview Technical details Tracking Sample response

    Overview

    This document contains information about the Sponsored products format.

    Technical details

    • This format must follow the specifications of a native product tile on your website.
    • Under the Digital Services Act (DSA), a “Sponsored” tag must be displayed in the bottom-right corner, clearly identifying the brand and the buyer of the ad.

    Tracking

    For more information about the properties for each beacon type, see Ad-centric trackers.

    Trigger Beacon Click_zone Action Stop time Product_ID
    Click on add to basket button clickBeacon product add-to-cart   123456789
    Click on product information with redirect clickBeacon product product-page   123456789
    Format can't be displayed because products are not available noshowBeacon   no-stock   123456789
    Format inserted on the page impBeacon        
    Format on screen - 50% - 0s viewBeacon   step 0  
    Format on screen - 50% - 1s pviewBeacon     1  
    Format on screen - 50% - 2s pviewBeacon     2  

    IMP, VIEW, and PVIEW trackers must only be fired once per page.

    Sample response

    {
   "ads":[
      {
         "creativeId":126,
         "format":"native",
         "zoning":"middle-top",
         "placement":"native-middle-top-1",
         "assets":{
            
         },
         "products":[
            {
               "id":"7164483",
               "name":"Cafetière à dosette ou capsule Magimix NESPRESSO VERTUO POP Noir 11729",
               "price":"99",
               "salePrice":"79",
               "link":"https://www.retailer.com/nav/achat/petit_electromenager/expresso_cafetiere/cafetiere_dosette/magimix_pop_noir_11729.html",
               "image":"https://image.retailer.com/petit_electromenager/expresso_cafetiere/cafetiere_dosette/magimix_pop_noir_11729_c2304287164483A_160155086.png",
               "brand":"Magimix",
               "inStock":true,
               "lastStockUpdate":"",
               "customerRating":"3,700",
               "extra":{
                  
               }
            }
         ],
         "trackingLinks":{
            "impBeacon":"https://delivery.kaminoretail.io/tracking/creative?cid=10&liid=25&crid=126&tt=IMP&r=retailer&pt=HomePage&pid=&lng=fr-FR&kwds=",
            "clickBeacon":"https://delivery.kaminoretail.io/tracking/creative?cid=10&liid=25&crid=126&tt=CLICK&r=retailer&pt=HomePage&pid=&lng=fr-FR&kwds=",
            "viewBeacon":"https://delivery.kaminoretail.io/tracking/creative?cid=10&liid=25&crid=126&tt=VIEW&r=retailer&pt=HomePage&pid=&lng=fr-FR&kwds="
         },
         "campaignId":10,
         "lineItemId":25,
         "sponsored": true,
         "dsa": {
          "buyer": "text",
          "brand": "text"
      }
   ]
}

     

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