Overview

This article describes how to integrate third-party demand sources into Equativ's Monetization Platform, using the Open RTB protocol. The integration allows publishers to add third-party SSPs to Equativ's Unified Auction system to access demand from Open RTB partners.

Once the partners are added, their bids compete with other demand sources, including guaranteed demand (direct campaigns and programmatic guaranteed deals) and demand from partners integrated directly into the Equativ SSP.

Unified Auction system

The Unified Auction is a system that optimizes demand sources to maximize revenue. For every ad opportunity, the system retrieves the highest bid while ensuring the delivery of guaranteed commitments.

For more information, see Understand Equativ's Unified Auction system.

Integration process

The Open RTB partner integration is a backend-only process, managed by Equativ's partner integration team, upon request.

The following is a high-level description of the workflow: 

1. Contracting: The publisher signs a contract directly with the OpenRTB partner. Equativ doesn't participate in this contract nor in any revenue sharing.
2. Configuration: The Equativ partner integration team helps the publisher map Equativ site IDs to the Open RTB partner's inventory entities. During bidding, the system uses the imp.app.siteId field to pass inventory data to the partner.
3. Auction participation: Once integrated, bids from the OpenRTB partner compete in the Unified Auction. For more information, see Understand Equativ's Unified Auction system.
4. Reporting: Inventory suppliers use the Partner dimension in Instant Insight to monitor performance. Open RTB partners follow the naming pattern "[Partner name] - EB". The following screenshot shows how to filter for OpenRTB partners, using the Partner dimension and the search term - EB.

Integrated OpenRTB partners

The following is a list of some of the integrated OpenRTB partners:

• AdAlliance - EB
• Index Exchange - EB
• Nexxen - EB
• OpenX - EB
• Pubmatic - EB
• PubmaticV2 - EB
• Triplelift - EB