Overview

This document explains how to use the deal list to monitor your deals.  

Access

Go to Campaigns > Deals to access the deal list.

Search

Use the Search field, to find deals by name or ID.

Filters

Use the following filters:

• Active: Filter active (True) or inactive (False) deals.
  A deal is inactive in the following cases:
  • The deal is upcoming (start date in the future), and it's activated automatically at its start date.
  • The deal has reached its end date.
  • The deal has been deactivated by a user.
  • The deal has been deactivated automatically because it hasn't received any bid for a full year.
• Buyers: Filter deals by buyer.
• Deal type: Filter by the following deal types:
  • Guaranteed deal
  • Preferred deal
  • Private auction
• Delivery status: Filter by delivery status. The system checks the delivery status every 30 minutes.
  • Delivering: The deal was recently activated or has generated impressions within the last 12 hours. See “Example 1: Delivering”, later in this document.
  • Not delivering… : The deal isn't delivering because at least one of the following statuses applies:
    • Not delivering - No bid requests: The deal hasn't sent bid requests within the last 5 hours.
    • Not delivering - No bids: The deal hasn't received bid responses within the last 12 hours. See “Example 2: Not delivering - No bids”, later in this document. 
    • Not delivering - No winning bids: The deal hasn't received winning impressions (server-side impressions) within the last 12 hours.
    • Not delivering - No impressions: The deal hasn't received client-side impressions within the last 12 hours. See “Example 3: Not delivering - No impressions”, later in this document. 
• Soon deactivated: The deal is active and sending bid requests but hasn't received bid responses for 8 consecutive months. The counter resets if the deal is paused, modified, or stops sending bid requests. The deal remains in Soon deactivated status for additional 4 months and then changes to status Deactivated.

Example 1: Delivering

The following timeline shows a deal with a recent drop in impressions. The status is Delivering because the last impression occurred within the last 12 hours.

Example 2: Not delivering - No bids

The following timeline shows a deal with a drop in bids and subsequently a drop in winning bids and impressions. The status is Not delivering - No bids because the deal received no bids over the past 12 hours.

Example 3: Not delivering - No impressions

The following timeline shows a deal with a drop in impressions more than 12 hours ago and a drop in winning bids less than 12 hours ago. The status is Not delivering - No impressions because the deal received no impressions over the past 12 hours.

Date picker

Filter deals by selecting your preferred date range.

Columns

• Active*
• Bid rate (Formula: Bids / Bid requests)**
• Bid requests**
• Bids**
• Buyers*
• Dates
• Delivery rate (Formula: Impressions / Winning bids)**
• Impressions**
• Name
• Price
• Revenue**
• Status*
• Type*
• Win rate (Formula: Winning bids / Bids)**
• Winning bids**

* For more details about these columns, see section “Filters”, earlier in this document.
** KPIs reflect the range selected in the date picker.

Additional options

For each deal in the list, you can access the following additional options:

• Edit
• Delete
• History: The deal's history. Modifications by the user Automated DealDeactivation Bot are changes made by Equativ's system, such as automatic status updates.
• Insights*: A link to Instant Insights.
• Report*: A link to Create reports with Instant Report Builder.
• Deal Health*: A link to the deal troubleshooting tool RTB Health.
• Video creative review*: A link to the Video creative review tool. With this tool, you can validate or reject programmatic video ads.

* When you click any of these links, the system automatically applies the Deal ID as a filter on the destination page.