support Contact support
    • Kamino
    • Use dashboards and reports

    Use guaranteed campaign dashboard

    Table of Contents

    Overview Access Main KPIs Table Name column Column descriptions Actions Filter by date and generate a report Edit campaign budget and dates Edit line items Bulk edit line items Download or print

    Overview

    The Guaranteed campaign dashboard offers instant access to your campaign metrics, including the main KPI header, date range filtering, and a granular line item table. You can also edit duration, booked budget, pacing, and priority directly from this view.

    Access

    To access the campaign dashboard:

    1. Go to Campaigns > Dashboard in the left-hand sidebar.
    2. Filter for your campaign by name or line item.
    3. Click Access Campaign Dashboard in the Actions column.

    Main KPIs

    The KPIs in the header update as indicated in the column Refresh rate in the table.

    Downloadable reports update daily. 

     
    KPI Definition Calculation Refresh rate
    Average CTR The ratio of clicks to impressions where the zone equals product. sum(tracking_type = CLICK where zone = product) / impressions Hourly
    Global AdSpend The total budget spent by the campaign. sum(tracking_price) Hourly
    ROAS The ratio of the revenue (attributed to a campaign) to the ad spend. attributed revenue / ad_spend_optin Daily
    Total impressions The number of times the format was triggered on a page, regardless of screen visibility. sum(tracking_type = IMP) Hourly
    Total revenue (€) The total revenue of the campaign. post-click revenue + post-view revenue Daily

     

    Table

    Name column

    The Name column on the left is organized as a collapsible menu:

    • First level: Line item level
    • Second level: Page type

    If a line item is deleted from the campaign, it remains in the table with a Deleted status, but you can no longer perform actions on it.

     

    Column descriptions

    The following table describes the available columns and whether they are editable:

    Column name Column description Column editable
    Adspend The total budget spent. No
    Budget The booked budget. Unallocated budget is indicated as "… € left". Yes (line item level only)
    Clicks The sum of clicks on the product zone related to the line item. No
    CTR The ratio of clicks to impressions where the zone equals product. No
    Duration The start date, end date, number of days remaining, and a time elapsed progress bar. Yes (line item level only)
    Impression The number of times the format was displayed on a page, regardless of screen visibility. No
    Name The name of the line item or page type. No
    On Target

    The budget spent relative to time elapsed:

    • 🔴 Red: Less than 70%
    • 🟡 Yellow: Less than 90%
    • 🟢 Green: Between 90% and 110%
    • 🟣 Purple: Greater than 110%
    		 No
    Pacing The pacing status at the line item level. Yes (line item level only)
    Page types The page types where the formats are delivered (such as Home, Universe, Category, Product, Search, or Confirmation). No
    Priority The priority setting at the line item level. Yes (line item level only)
    ROAS The ratio of the revenue (attributed to a campaign) to the budget spend (ad spend). No
    Status The line item status (Running, Paused, Programming, Review, or Ended). Yes (line item level only)

    Actions

    Filter by date and generate a report

    1. Adjust Start date and End date to adjust the metrics in both the header and the table for a specific period.
    2. Click Generate report.
    3. Click Download.

    The downloaded report is based on the selected date range.

    Edit campaign budget and dates

    You can edit the campaign budget and dates using the pencil icon at the top.

    Edit line items

    You can update the following settings of a line item:

    • Duration
    • Budget: Dynamic or Custom. In case of changes to a Custom budget, a validation check ensures the sum of all line item budgets doesn't exceed the total campaign budget. Line items set to lockout mode are exempt from this rule; their budgets are for informational purposes only and don't restrict delivery.
    • Status
    • Pacing
    • Priority

    After each change, wait a few seconds to see your line item update.

     

    Bulk edit line items

    To modify multiple line items simultaneously, proceed as follows: 

    1. Select the checkboxes to the left of the line item names.
    2. From the toolbar, select from the following options:
      • Change duration
      • Change pacing
      • Change priority

    Download or print

    Use the Download as CSV, Download as Excel, and Print options above the table view to export your current dashboard data.

    RELATED ARTICLES