Kamino
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Use campaign insights report

Overview Access Filtering Report KPIs and metrics Main KPIs Performance and delivery charts Line item details Interaction details Attribution details Completion details Top 10 categories / Top 10 keywords Sponsored product performance Promoted product business impact Revenue calculation methodology Population comparison

Overview

The campaign insights report provides KPIs and metrics for a campaign.

Access

To access the campaign insights report, go to Reporting > Campaign Insights, and click on the desired campaign.

Filtering

Use the filtering system with its operators to locate specific campaigns quickly.

Report KPIs and metrics

The report is organized into several tabs, each focusing on different aspects of campaign performance.

Main KPIs

Name	Description
AdSpend	The total budget spent on the campaign.
CTR	The click-through-rate, calculated as: Clicks / Impressions.
Exp/No exp	The incrementality ratio, calculated as: ((Unique Buyers exposed / Unique visitors exposed) / (Unique Buyers non-exposed / Unique visitors non-exposed*) - 1).
Frequency	The Optin impressions divided by Opt-in unique visitors.
Impressions	The number of delivered impressions.
Post-click revenue*	The total value of attributed sales, from click events. For more information, see Configure sales attribution.
Post-view revenue*	The total value of attributed sales, from view or impression events. For more information, see Configure sales attribution.
RoAS*	The return on ad spend, calculated as: Total revenue / Opt-in spend.
Total revenue*	The sum of Post-click revenue and Post-view revenue.
Units*	The total number (volume) of attributed sales.

* Based on opt-in users only: Reflects data solely from shoppers who consented to tracking under applicable privacy frameworks, such as GDPR.

For each delivered campaign, a control group is created by intentionally withholding the campaign from 5% of the eligible population. This enables a comparison between the purchasing behavior of users who viewed the campaign (exposed users) and those who didn't (unexposed users). The attribution window for unexposed users matches the post-view/post-impression configuration on the Kamino platform.

Performance and delivery charts

The performance and delivery charts include the following charts:

daily/weekly/monthly clicks and budget
delivered budget by page type.

Line item details

Name	Description
Ad Spend	The total spend on the line item.
Clicks	The clicks on the product zone of the line item.
Click-through rate	The click-through-rate, calculated as: Clicks / Impressions.
Format	The format associated with the line item (for example, native, billboard, or banner).
Impressions	The number of delivered impressions of the line item.
Line item name & ID	The unique name and identifier of the line item.
OnTarget	An indicator of the delivery trend. An OnTarget above 100 means you're ahead of your delivery trend when it's running on a daily basis. It is calculated as follows: Standard line items: (Spent budget / Total campaign budget) / (Elapsed days / Total days). Ended, standard line items: (Spent budget / Total campaign budget). Fixed line items: (Elapsed days / Total days). Ended, fixed line items: 100%

Interaction details

Name	Description
Click-through rate	The click-through-rate, calculated as: Clicks / Impressions.
Clicks	The clicks on the product zone of the line item.
Format	The format associated with the line item (for example, native, billboard, or banner).
Impressions	The number of delivered impressions of the line item.
Interaction rate	The number of Interactions divided by Impressions.
Interactions	The number of clicks of the line item across all zones.
Line item name & ID	The unique name and identifier of the line item.
Views	The number of views of the line item. A view is counted when the format is at least 50% visible on the screen.

Attribution details

Name	Description
Line item name & ID	The unique name and identifier of the line item.
Revenue optin	The sum of post-click revenue and post-view revenue.
Revenue optin click	The sum of attributed sales (value) associated with click events, on line item level. For more information, see Configure sales attribution.
Revenue optin view	The sum of attributed sales (value) associated with view/impression events, on line item level. For more information, see Configure sales attribution.
RoAS optin	The return on ad spend of the line item, calculated as: Total revenue / Spend optin.
Spend	The total spend of the line item.
Spend optin	The total spend for unique visitors who opted in.
Spend optout	The total spend for unique visitors who opted out.

Completion details

The Completion details part contains completion rates for video formats only (25%, 50%, 75%, Completed).

Top 10 categories / Top 10 keywords

These parts contain KPIs (Impressions, Views, Clicks etc.) for the top 10 categories and top 10 keywords.

Name	Description
Adspend	The budget spent at product level.
Clicks	The clicks on the product zone at product level
CTR	The click-through-rate, calculated as: Clicks / Impressions.
eCPC	The average click price, calculated as: Adspend / Clicks.
Impressions	The number of delivered impressions at product level.
Product information	The name and SKU of the product.
Revenue	The sum of attributed sales (value) at product level.
RoAS	The return on ad spend at product level.
Units	The total number (volume) of attributed sales at product level.

Promoted product business impact

Name	Description
Product information	The name and retailer ID of the product.
Revenue click*	The sum of attributed sales (value) associated with click events.
Revenue view*	The sum of attributed sales (value) associated with view/impression events.
Total revenue*	The sum of Post-click revenue and Post-view revenue.
Units click*	The total number (volume) of attributed sales associated with click events.
Units view*	The total number (volume) of attributed sales associated with view/impression events.

* For more information, see Configure sales attribution.

Revenue calculation methodology

The system analyzes revenue across three periods to ensure consistent comparisons:

Before period: The period extending up to four times the campaign's duration, starting from the campaign product's first recorded purchase ("buy" event). This helps smooth out the impact of promotions or seasonal effects and adapts to innovative campaigns with limited historical data.
During period: The interval from the start to the end of the campaign.
After period: The time frame immediately following the campaign, matching the exact length of the During period. For example, if a campaign runs for one week, the After period is also one week.

Population comparison

This section compares KPIs between exposed and non-exposed populations.

Name	Description
Average basket	The attributed sales (value) for optin exposed buyers divided by Optin exposed unique buyers. The attributed sales (value) for optin non-exposed buyers divided by Optin non-exposed unique buyers.
Conversion rate	The unique buyers exposed divided by unique visitors exposed. The unique buyers non-exposed divided by unique visitors non-exposed.
Recruitment	New: The unique buyers who were not identified as buyers of the product campaign 90 days before the campaign start date. Old: The unique buyers who were identified as buyers of the product campaign 90 days before the campaign start date.