Overview

You can monetize with in-app mediation partners, using Equativ's SDK. You need to have an account with each mediation partner. For detailed instructions, follow Equativ SDK mediation.

How it works

The Equativ SDK has technical adapters to support each mediation partner. When the application is launched, the Equativ SDK searches for the SDKs of the mediation partner, verifying if the according libraries are imported in the application project. The list of available mediation SDKs is included in every ad request to Equativ. In its response, Equativ returns a list of up to four mediation ads and one non-mediation ad.

Selection of mediation ads

Equativ maximizes revenue using a client-side passback feature, which works as follows:

1. Equativ sends a list of up to four mediation ads and one non-mediation ad. The limitation of up to four mediation ads is necessary since there is a more global timeout of the SDK: when four networks did not respond, the timeout stops the selection process.
2. The mediation ads are selected based on the priority specified in the mediation ad insertions.
3. Mediation ads are selected following the waterfall principle: when the first mediation network does not respond, the next network is called.
4. If none of the mediation networks responded, the non-mediation insertion is selected as a final backfill.

Setup in EMP

Equativ provides a creative template for each mediation partner. In each creative template, you need to specify vendor specific IDs, such as Ad Unit ID or Zone ID, as well as the format, such as Banner or Interstitial. Get back to your service contact to have the mediation creative templates enabled in your network.