Overview

This document explains the creation process of sponsored product campaigns. These campaigns are auction-based (real-time bidding) and contain native ads (no image or video creative assets).

Key concepts

The following table contains key concepts for a better understanding of sponsored product campaigns. 

Create sponsored product campaign

To begin configuring your campaign, proceed as follows:

1. Sign in to the Kamino platform.
2. Click Create.
3. Select Sponsored Product. 

General settings

In the General settings section, enter the following:

1. Website: Select the website where the campaign will display.
2. Name: Enter a unique campaign name.
3. Third party seller (Optional): If the campaign is active for a third-party seller, select this option and enter the seller information.
4. Brand: Select the brand for your campaign from the list of brands created in Administration. You can select only one brand here, but you can choose products from different brands in the product management part. If your brand is missing, you must create it.
5. Insertion order (Optional): Enter an insertion order (IO) number.

DSA

The information in this section is used for the Digital Services Act (DSA) pop-in on the website. The DSA requires clear labels for sponsored content or paid partnerships to ensure transparency for consumers.

Enter the following:

1. Buyer: Enter the buyer's name for DSA compliance. 
2. Brand: Enter the brand name or group of brands for compliance tracking.

Delivery

1. Budget: Enter the campaign budget.
2. Date range: Select the start and end dates for the campaign.
3. Pacing: Choose how to distribute the budget over the campaign duration.
   1. Daily (Default): The engine segments budget delivery by day. When you are late on budget spending, Daily pacing evenly distributes the remaining budget across all remaining days of the campaign.
   2. ASAP: The engine doesn't apply any daily pacing and spends the budget without any smoothing (balancing) over the campaign duration.
   3. Adaptive: The engine automatically adjusts daily spend continuously, increasing or reducing pacing as needed (hands-free mode, no manual intervention required). When you are late on budget spending, Adaptive pacing tries to spend the remaining budget immediately on the following day. Also known as Adaptative.
   4. Custom: Define a fixed daily spend for maximum control. ⚠️ Warning: Unspent amounts don't roll over, so you must actively monitor and adjust spend to prevent under-delivery.
4. Capping (Optional): Define the maximum number of daily impressions delivered to an opt-in user.
5. Opt-out (Optional): Specify whether to enable or disable the campaign for the opt-out population (enabled by default).
6. Free budget: An optional budget that isn't billed to the client such as a special terms or a bonus budget.
7. Page types: Select the page types where ads can appear. All page types that are available for the given retailer are selected by default to maximize spend, but you can deselect individual page types.

Attribution

Configure your lookback window parameters to define how sales are credited. By default, the system uses a 1-day post-view and 30-day post-click window. 

1. Post-view: The attributed sales based on ad exposure. Select one of the following reference trackers:
   1. Impressions: The format was loaded on the page.
   2. Views: At least 50% of the format was visible on the user's screen.
2. Post-click: The attributed sales when a user clicks the format.
3. Halo type: This option lets you expand the list of products that are considered for attributed sales.
   1. Same brand: Includes the products of the same brand from a specific category level. You must specify the category level: 1, 2 or 3.
   2. Same parent ID: Includes all products under the same parent ID (for example the same T-shirt in different sizes or colors).
   3. Same product: Includes only the products of the campaign.

For more information, see “Halos” in Configure sales attribution.

Product management

Products are the central unit of the campaign.

Add product

You can add products to your campaign in three ways:

1. Search the feed: Enter a product name, brand, or text string in the search bar. Per found product, the system displays the product ID, EAN, price, stock status. Products are organized by category as received in the feed. Selecting a parent category automatically includes all its child categories.
   ⚠️ A product must have a category assigned in the feed to be displayed.
2. Paste product IDs: Paste one ID per line. Click Check for errors to validate the IDs before adding them.
3. Paste EANs: Paste one European Article Number (EAN) per line. Click Check for errors to validate the EANs before adding them.

Set bids

All active product bids must be greater than 0.

Set bid for single product

To set the bid of a single product, click its bid field, located in the column to the right of the product and enter a value.

For more information about updating bids with operators, see "Update bids", later in this document.

Set bid for multiple products

To set bids of multiple products, select their checkboxes in the left column, click Change Bid in the top toolbar and enter a value.

For more information about updating bids with absolute values, percentages and operators, see "Update bids", later in this document.

Set delivery keys

Each product is delivered independently and has its own targeting (delivery keys): Search, Category, Product Page.

To access the delivery key settings of a single product, click on the Manage page types icon in the Actions column and select Search, Category or Product Page.

To access the delivery key settings for multiple products, enable their checkboxes, click Manage page types in the toolbar, and select Search, Category or Product Page.

Search (keywords) 

To target keywords, click on the + icon and add the following:

• Suggestions: Select recommended keywords related to the campaign's products. These are based on the organic add to cart of the retailer website (last 7 days).
• Custom: Paste a comma-separated list of custom keywords.

Categories

Each product has a Native category from the retailer's product catalogue. You can select native categories as follows:

• Single click: Selects or deselects only the category itself. 
• Double click: Selects or deselects the category itself and all of its child category levels.

You can also select Cross categories to organize products by campaign strategy:

• Click the + button and select Cross.
• Search the category you need to select.
• Proceed as for native category selection.

Finally, you can select Custom categories, that aren't known from the product catalog, as follows: 

• Click the + button and select Custom.
• Paste the Custom categories (Page IDs) into the text field.

Product page

You can select all product pages that fall into specific categories. Select the categories as follows: 

• Single click: Selects or deselects only the category itself. 
• Double click: Selects or deselects the category itself and all of its child category levels.

You can also select specific product pages, identified by product page IDs:

• Click the + button and select Product ids.
• Paste the Product Ids into the text field.

Launch campaign

To launch a campaign, proceed as follows:

1. Click Complete. The campaign status changes to Programming.
2. To launch the campaign, change the status from Programming to Running.
3. If you modify the campaign later, click Update to save your changes.

Edit sponsored product campaign